Google rolls out premium analytics tool for agencies

Google has launched a premium analytics service, aimed at larger enterprise and ad agencies, to rival IBM's CoreMetrics and Adobe's Omniture.

Google: builds premium analytics tool for agencies
Google: builds premium analytics tool for agencies

Google already offers a free analytics tool but has created Analytics Premium to provide advertisers and agencies with more advanced tools and dedicated support.

The additional service includes: increased data collection; more custom variables and unsampled reports; attribution modelling tools to test different models for assigning credit to conversions and greater service and support including on call account management.

Brand Republic first reported Google was planning on rolling out the premium analytics tool in February this year.

Google said it has developed the tool in close coordination with some of its largest clients including Gucci, Travelocity and TransUnion.

Enrique Muñoz Torres, senior product manager at Google Analytics Premium, said: "We built Google Analytics on the principle of democratising data - giving all website owners, big and small, the ability to learn from their visitors.

"We learned from some of our largest customers that they have some specific needs that the current version of Google Analytics can't meet in their entirety."

The product is available for a fixed annual fee in the US, Canada and UK. Google did not disclose how much the tool would cost, but other enterprise-level analytics tools are understood to cost up to £10,000 a month.

According to Jim Brigden, chief executive of the digital agency I Spy Marketing, Analytics Premium will be priced lower than other high-end tools on the market and its integration with Google's Adwords and Dart for Advertisers will have added benefits for advertisers.

Earlier this week, Google announced its was supporting the Government's initiative for a 'Tech City' and is opening a new office near East London's Silicon Roundabout.

Follow Sarah Shearman on Twitter @shearmans

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Gravity Road: new Bombay Sapphire Imagination Series 'exceeds' our 2013 Bafta win

Gravity Road: new Bombay Sapphire Imagination Series 'exceeds' our 2013 Bafta win

Bombay Sapphire has launched the second year of its 'Imagination Series' of five sponsored short films, after one from last year's series won a Bafta for Gravity Road in January.

Share
Outdoor Campaign of the Month: Just Eat
[Sponsored feature]
Share
Bauer launches daily football stats email The Equaliser

Bauer launches daily football stats email The Equaliser

Bauer Media has launched The Equaliser, a football-based daily email combining sports statistics and analysis, targeting desktop and mobile users.

Share

Get news by email