Northcliffe Media to adopt MediaEquals sales platform

Northcliffe Media, the regional arm of Daily Mail & General Trust, is to adopt online media marketplace MediaEquals as a transaction platform from the first quarter of 2011.

Northcliffe: regional arm seals deal with MediaEquals sales platform
Northcliffe: regional arm seals deal with MediaEquals sales platform

The MediaEquals platform will allow all agencies to book print and digital ads across Northcliffe Media's portfolio of regional newspapers, including the Hull Daily Mail and the Bristol Evening Post, through an online system.

Through its online trading platform MediaEquals offers real-time reporting and campaign management and integrates into media owners' back office systems.

The decision to appoint MediaEquals follows regional media marketing body The Newspaper Society completing an 18-month evaluation process into ways to make buying and selling regional media more efficient.

The Northcliffe deal is significant progress for MediaEquals because it is the first time it has been appointed to integrate its systems with a media owner's selling platform on an ongoing basis.

David Roddick, commercial director of Northcliffe Media, said: "MediaEquals allows Northcliffe to provide a better service to agencies and make transactions with us easier to execute.

"We are delighted to be leading the way by adopting a platform that enhances the regional press sales proposition and reduces the cost of doing business for some of our biggest customers."

Northcliffe Media is currently conducting a review of national ad sales contact, which has been handled by regional media sales house MediaForce since Northcliffe Media outsourced its national ad sales in 2009.

Gary Goodman, co-founder and chief executive of MediaEquals, said: "The MediaEquals platform enables regional press people to focus on creative selling in place of administrative chores."

At the end of last year MediaEquals was appointed to build and operate the online trading platform for outdoor space around the London 2012 Olympic and Paralympic Games. The auction was carried out earlier this year.

Goodman said he was engaged in conversations with a number of other parties about adopting the MediaEquals platform and further deals could follow in due course.

Follow Maisie McCabe on Twitter @MaisieMcCabe

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs


Top 10 regional press ads
Trading Places: this week's people moves

Trading Places: this week's people moves

WPP appoints Roberto Quarta as chairman, Denise Turner becomes director of insight at Newsworks, and Simon Rees steps down as chief executive of Digital Cinema Media, in this week's round-up of people moves in advertising, marketing and media.

Newsworks appoints Denise Turner as director of insight

Newsworks appoints Denise Turner as director of insight

Denise Turner is leaving Havas Media Group after 14 years to become director of insight at Newsworks.


Get news by email