Ford signs up to Microsoft's new ad format

Ford has become the first brand to use Microsoft's new Filmstrip format in the UK, with an ad promoting its latest Focus car on the MSN News channel.

MSN News: Ford Focus runs Filmstrip format
MSN News: Ford Focus runs Filmstrip format

The interactive ads, which run until tomorrow, allow users to view a 360 degree image of the car, view galleries and videos and click through to the product's site to view more information.

The format allows brands to display five different ads in one bigger unit. The campaign was handled by Mindshare UK.

Anthony Ireson marketing director at Ford said: "MSN's Filmstrip provides a great canvas to engage with our customers across the five-in-one screens showcasing the car with rich engaging media content."

In July, Ford Europe became the one of the first brands to experiment with advertising on Google+ with a competition to win a copy of the rallying console game 'Dirt'.

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