Sky becomes first brand to serve UK targeted Twitter ad

Sky has become the first brand to roll out a UK-targeted ad on Twitter, with a promoted trend today (22 September) to promote the new series of 'Glee'.

Glee: Sky promotes the show with UK-targeted Twitter ad
Glee: Sky promotes the show with UK-targeted Twitter ad

The micro-bloggging platform is set to roll out more UK-targeted ads in the coming weeks, with partners including Paramount Pictures UK, Eurostar, BT and Electronic Arts.

Tony Wang, general manager of Twitter UK, said in a blog post that this had been a "particularly good" year for Twitter in the UK, growing its active users by 95% since the start of the year.

He said: "Every day, millions of people in the UK use Twitter to connect to meaningful, relevant content in real-time, including messages from the businesses and brands they admire.

"Now, we're excited to make that process even easier by enabling UK brands who advertise on Twitter using our suite of Promoted Products, to geo-target their messages specifically to people in the UK."

Twitter first rolled out paid-for opportunities for global advertisers in April 2010, and earlier this year announced it would be launching geo-targeted ad products.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Rajar Q2 2014: Heart rebrand helps reach increase 20%

Rajar Q2 2014: Heart rebrand helps reach increase 20%

The expansion of the Heart brand reaped dividends for Global Radio in the second quarter as the network reached 9.07 million listeners a week, an increase of 20.4 per cent year on year.

Share
The Q2 Rajars show a high point for good old talk radio

The Q2 Rajars show a high point for good old talk radio

Today's Q2 Rajar results highlight several success stories for commercial and public radio, not least the popularity of talk radio, says Michael Williamson, head of radio, Amplifi at Carat.

Share
Richard Dunmall: 'It's a good day for the future of the radio industry'

Richard Dunmall: 'It's a good day for the future of the radio industry'

On the day Rajar results show that 36.8% of radio listening in the UK is now happening via a digital device, Bauer Media's group managing director of advertising, Richard Dunmall believes its time to celebrate.

Share

Get news by email