Sky becomes first brand to serve UK targeted Twitter ad

Sky has become the first brand to roll out a UK-targeted ad on Twitter, with a promoted trend today (22 September) to promote the new series of 'Glee'.

Glee: Sky promotes the show with UK-targeted Twitter ad
Glee: Sky promotes the show with UK-targeted Twitter ad

The micro-bloggging platform is set to roll out more UK-targeted ads in the coming weeks, with partners including Paramount Pictures UK, Eurostar, BT and Electronic Arts.

Tony Wang, general manager of Twitter UK, said in a blog post that this had been a "particularly good" year for Twitter in the UK, growing its active users by 95% since the start of the year.

He said: "Every day, millions of people in the UK use Twitter to connect to meaningful, relevant content in real-time, including messages from the businesses and brands they admire.

"Now, we're excited to make that process even easier by enabling UK brands who advertise on Twitter using our suite of Promoted Products, to geo-target their messages specifically to people in the UK."

Twitter first rolled out paid-for opportunities for global advertisers in April 2010, and earlier this year announced it would be launching geo-targeted ad products.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Zurich launches snowmen cinema campaign across Europe

Zurich launches snowmen cinema campaign across Europe

Zurich is today launching a Europe-wide cinema and online campaign showing the insurer's employees going to great lengths to protect some snowmen.

Share
Sainsbury's calls £60 million media review

Sainsbury's calls £60 million media review

Sainsbury's has started a review of its £60 million media planning and buying business, handled by PHD for 19 years.

Share
Durex and MTV highlights risk of HIV in sexy black-and-white spot

Durex and MTV highlights risk of HIV in sexy black-and-white spot

A steamy black and white film funded by MTV and Durex depicting a young couple breathlessly uttering phases such as "I know how to get her pulse racing and make her sweat", is used to warn of the dangers of unsafe sex.

Share

Get news by email