Sky becomes first brand to serve UK targeted Twitter ad

Sky has become the first brand to roll out a UK-targeted ad on Twitter, with a promoted trend today (22 September) to promote the new series of 'Glee'.

Glee: Sky promotes the show with UK-targeted Twitter ad
Glee: Sky promotes the show with UK-targeted Twitter ad

The micro-bloggging platform is set to roll out more UK-targeted ads in the coming weeks, with partners including Paramount Pictures UK, Eurostar, BT and Electronic Arts.

Tony Wang, general manager of Twitter UK, said in a blog post that this had been a "particularly good" year for Twitter in the UK, growing its active users by 95% since the start of the year.

He said: "Every day, millions of people in the UK use Twitter to connect to meaningful, relevant content in real-time, including messages from the businesses and brands they admire.

"Now, we're excited to make that process even easier by enabling UK brands who advertise on Twitter using our suite of Promoted Products, to geo-target their messages specifically to people in the UK."

Twitter first rolled out paid-for opportunities for global advertisers in April 2010, and earlier this year announced it would be launching geo-targeted ad products.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Watch: Clear Channel's William Eccleshare on outdoor innovation

Watch: Clear Channel's William Eccleshare on outdoor innovation

William Eccleshare, the chairman and chief executive officer of Clear Channel International, spoke to Maisie McCabe in Cannes last week about the most innovative market for outdoor advertising.

Share
The Independent halves annual losses to £4.6m

The Independent halves annual losses to £4.6m

The Independent has halved its trading loss in its last financial year, attributed by increased revenues generated by its digital operation, and offshoot i, and cost-savings in production.

Share
Cannes TV: "No more silos of digital and television"
[Sponsored feature]

Cannes TV: "No more silos of digital and television"

Dan Ackerman, head of AOL Platforms explains why programmatic TV advertising is different - and what the future holds

Share

Get news by email