Cadbury Dairy Milk to sponsor Glee on Sky1

London 2012 sponsor Cadbury has signed its Dairy Milk brand up to sponsor the third series of Glee, which begins on Sky1 tonight (22 September).

Glee: Cadbury Dairy Milk to sponsor latest series on Sky1
Glee: Cadbury Dairy Milk to sponsor latest series on Sky1

The sponsorship deal includes idents featuring Brits showcasing their performing talents, and Dairy Milk’s logo will be featured in all online promotional trailers for the show that exceed 20 seconds.

Glee’s previous two series have been broadcast in the UK by Channel 4 digital channel, E4.

Dave Shore, head of sponsorship at Sky, said: "Glee will give Cadbury a unique opportunity to associate itself with one of the best shows on global television across multiple platforms."

Matthew Williams, marketing activation director at Kraft Foods, said: "Our sponsorship of Glee is a fantastic opportunity to engage people with our new campaign; Keep Singing, Keep Team GB Pumped which, like Glee, uses singing to bring people together to support our potential Team GB athletes in a joyful way.

"Cadbury’s integrated campaign will include television, events and digital media, with extra support on-pack and in-store, rallying the British public to keep singing."

The deal was brokered by media agency PHD.

Cadbury launched its Spots v Stripes campaign last year as part of a drive to increase public interest in competitive sports ahead of the Olympics.

Sky is promoting Glee by becoming the first UK advertiser to use Twitter's Promoted Tweet ads.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

IPG's UK revenue jumps 21% after Profero acquisition

IPG's UK revenue jumps 21% after Profero acquisition

Interpublic Group (IPG) the owner of Initiative, Lowe and Partners and McCann, saw its UK revenue rise 21 per cent in the first three months of this year, boosted by its acquisition of Profero.

Share
JCDecaux partners with Hachette UK for Twitter book club

JCDecaux partners with Hachette UK for Twitter book club

JCDecaux has struck the first content partnership for its commuter book club, with publisher Hachette UK.

Share
Samsung calls global advertising and media review

Samsung calls global advertising and media review

Samsung has put its global advertising and media accounts up for review.

Share

Get news by email