Former JCDecaux sales director Lee Lawrence joins Aegis' PSI

Lee Lawrence, the former sales director of JCDecaux Airport, has joined the airport division of Aegis Media agency Posterscope, as head of business development at new business unit PSI Consulting.

Lee Lawrence: joins Passport Media International
Lee Lawrence: joins Passport Media International

In the new role Lawrence will be charged with working with airports, outdoor media owners and advertisers to ensure all three parties are making the most of the opportunities available to them.

Lawrence will work to ensure PSI clients are making the most of options outside of the traditional media offer, including both smartphones and tablets as well as offering new facilities for passengers travelling through the airport.

Most recently, Lawrence has worked as a consultant for a range of clients including airports, airlines, international rail operators and media owners to help them maximise their revenues from their advertising portfolio.

Lawrence left JCDecaux Airport, where he was sales director, in 2006.

He was at JCDecaux and its predecessor Sky Sites for 13 years, during which time he helped launch Eurostar as an outdoor opportunity and introduce digital to BAA airports.

Liz Jones, managing director of PSI, said: "With the number of airports around the world expected to increase by over 100 in the next 10 years, and the transformation of consumer behaviour outside of the home, there is a need to drive a better understanding of the next generation of passenger engagement.

"There is clearly an appetite for deeper knowledge of what the future holds for our medium, and we are looking forward to working with all parties in a new collaborative way."

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up

Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up

Waitrose has joined forces with Channel 4 and produced a Saturday morning lifestyle and cookery programme called 'Weekend Kitchen with Waitrose', with TV presenters Lisa Snowdon and Steve Jones signed up to front it.

Share
Newspaper ABCs: Guardian smashes through 100m browsers in March 2014

Newspaper ABCs: Guardian smashes through 100m browsers in March 2014

The Guardian reached more than 100 million monthly unique browsers for the first time in March, according to Audit Bureau of Circulations figures published today.

Share
Toyota achieves the impossible by calming angry Roman drivers

Toyota achieves the impossible by calming angry Roman drivers

Italians swearing and shouting while sitting behind the wheels of their cars and negotiating the busy streets of Rome could become a thing of the past if they all start driving Toyota's Hybrid vehicles, implies a short film for the car brand.

Share

Get news by email