Rimmel London sponsors Glam Media in fashion week video deal

Glam Media, the women's publishing network behind Glam.co.uk, has teamed up with Rimmel London for an exclusive video partnership deal across its style sites for London Fashion Week.

Glam Media: in video partnership deal with Rimmel London
Glam Media: in video partnership deal with Rimmel London

The campaign starts tomorrow (17 September) with a series of videos covering fashion week events and interviews, with the tagline: "Brought to you by Rimmel London".

From Sunday, Glam Media will host a series of Rimmel London make-up styling videos using the brand’s slogan: "Get the London look".

The videos will be streamed across 40 Glam Media websites through a built-in London Fashion Week-themed video player.

The partnership, brokered by Omnicom media agency OMD UK, will then continue throughout the week, and will be extended to include activity for London Fashion Week in February next year.

Creative for the videos has been handled by Third Man Films.

Lisa Myers, head of creative solutions for Glam Media, said: "We are well-known within the media, but not necessarily known in the wider public. For us to partner with a brand that's as well known as Rimmel London, it's a great name to be associated with and will get us out there."

In May, Glam Media appointed Warner Brother's media strategist Malcolm Attwells as its new commercial director. The move follows Glam Media’s creation of a global sales team last year.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Gravity Road: new Bombay Sapphire Imagination Series 'exceeds' our 2013 Bafta win

Gravity Road: new Bombay Sapphire Imagination Series 'exceeds' our 2013 Bafta win

Bombay Sapphire has launched the second year of its 'Imagination Series' of five sponsored short films, after one from last year's series won a Bafta for Gravity Road in January.

Share
Outdoor Campaign of the Month: Just Eat
[Sponsored feature]
Share
Bauer launches daily football stats email The Equaliser

Bauer launches daily football stats email The Equaliser

Bauer Media has launched The Equaliser, a football-based daily email combining sports statistics and analysis, targeting desktop and mobile users.

Share

Get news by email