BT strikes deal with Disney for Real Steel film

BT has partnered with Disney UK & Ireland to promote the forthcoming DreamWorks Studio film 'Real Steel', starring Hugh Jackman.

Real Steel: BT signs up with Disney UK & Ireland to promote new film
Real Steel: BT signs up with Disney UK & Ireland to promote new film

The deal, agreed by Disney's new ad sales organisation, Disneymedia+, includes a film preview for the first time at the BT Tower.

BT will promote the event, including the film's theatrical trailer and behind-the-scenes footage, across all of its channels.

It will include a 'Real Steel'-branded area on BT Vision, on-air spots across all BT Vision and digital platforms, and social media channels. Viewers will also be given the opportunity to win tickets to the special screenings via competitions.

Jacob Ahlin, head of film at BT Vision, said: "BT Vision is all about bringing fantastic entertainment to our customers, and this partnership enables us to offer our customers exclusive 'Real Steel' access and content."

Bobi Carley, commercial director, The Walt Disney Company UK & Ireland said: "The high-tech synergy between the BT brand and 'Real Steel', combined with the iconic backdrop of the BT Tower, has given us great scope to create a unique and creative campaign, spanning multiple platforms, and reaching a broad audience."

The preview will take place tomorrow (16 September) and will include an introduction and Q&A given by Hugh Jackman, and the film's director, Shawn Levy.

The film is set in the near future, where the sport of boxing has gone high-tech and features the character Charlie Kenton (Hugh Jackman) trying to make a comeback into the sport after being knocked out by robots. 'Real Steel' will be released on 14 October.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up

Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up

Waitrose has joined forces with Channel 4 and produced a Saturday morning lifestyle and cookery programme called 'Weekend Kitchen with Waitrose', with TV presenters Lisa Snowdon and Steve Jones signed up to front it.

Share
Newspaper ABCs: Guardian smashes through 100m browsers in March 2014

Newspaper ABCs: Guardian smashes through 100m browsers in March 2014

The Guardian reached more than 100 million monthly unique browsers for the first time in March, according to Audit Bureau of Circulations figures published today.

Share
Toyota achieves the impossible by calming angry Roman drivers

Toyota achieves the impossible by calming angry Roman drivers

Italians swearing and shouting while sitting behind the wheels of their cars and negotiating the busy streets of Rome could become a thing of the past if they all start driving Toyota's Hybrid vehicles, implies a short film for the car brand.

Share

Get news by email