Channel 5 launches Big Brother app for Facebook voters

Channel 5 and Endemol have teamed up to create a 'Big Brother' voting app, which allows viewers to save or evict housemates through Facebook.

Big Brother: Channel 5 show launches Facebook voting app
Big Brother: Channel 5 show launches Facebook voting app

The app launched yesterday (13 September). It is powered by Facebook credits which can be purchased through the social network's account settings tab or through the 'Big Brother' Facebook page.

Each credit amounts to one vote, priced from £1 for 16 credits. Larger bundles are available at a discount. The app allows users to place up to 500 votes per eviction while the telephone voting lines are open.

Facebook announced it had developed the voting platform with partner Mobile Interactive Group earlier this year.

Channel 5 worked with iPlatform app developer and the show's producer Endemol to create the app.

Agostino Di Falco, partnerships director at Channel 5, said: "We are the first broadcaster in the UK to use Facebook credits as a voting mechanic.

"This fits very well with our ambition to retain the core essence of the show whilst adding relevant points of innovation which add value to viewers and potential marketing partners alike."

Channel 5 is currently airing its first 'Big Brother' series, after brokering a £200m deal with Endemol after Channel 4 announced it would no longer run the series.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Paddy McGuinness joins Bauer Radio for Sunday morning show

Paddy McGuinness joins Bauer Radio for Sunday morning show

Bauer Media has hired Paddy McGuinness, the host of ITV's 'Take Me Out', to present a Sunday show across its radio stations in the North of England and Scotland.

Share
Why Amazon should tread carefully in the wake of its Twitch.tv acquisition

Why Amazon should tread carefully in the wake of its Twitch.tv acquisition

Amazon pipped Google in the battle for Twitch.tv, the live streaming video platform which focuses on gaming-related content. Richard Smith, account director, business planning - intelligence, at Mindshare UK explains, explains why Amazon paid nearly $1bn for the platform.

Share
Media: Why programmatic is an opportunity, not a threat
[Sponsored feature]

Media: Why programmatic is an opportunity, not a threat

Programmatic is ripping up the advertising rule book. However, there's no need for marketers to fear, if you truly understand your brand's audience.

Share

Get news by email