Channel 5 launches Big Brother app for Facebook voters

Channel 5 and Endemol have teamed up to create a 'Big Brother' voting app, which allows viewers to save or evict housemates through Facebook.

Big Brother: Channel 5 show launches Facebook voting app
Big Brother: Channel 5 show launches Facebook voting app

The app launched yesterday (13 September). It is powered by Facebook credits which can be purchased through the social network's account settings tab or through the 'Big Brother' Facebook page.

Each credit amounts to one vote, priced from £1 for 16 credits. Larger bundles are available at a discount. The app allows users to place up to 500 votes per eviction while the telephone voting lines are open.

Facebook announced it had developed the voting platform with partner Mobile Interactive Group earlier this year.

Channel 5 worked with iPlatform app developer and the show's producer Endemol to create the app.

Agostino Di Falco, partnerships director at Channel 5, said: "We are the first broadcaster in the UK to use Facebook credits as a voting mechanic.

"This fits very well with our ambition to retain the core essence of the show whilst adding relevant points of innovation which add value to viewers and potential marketing partners alike."

Channel 5 is currently airing its first 'Big Brother' series, after brokering a £200m deal with Endemol after Channel 4 announced it would no longer run the series.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Battersea's digital dog 'follows' shoppers in outdoor campaign

Battersea's digital dog 'follows' shoppers in outdoor campaign

Battersea Dogs and Cats Home have today launched a new form of digital outdoor advertising in which a dog on a billboard appears to follow shoppers as they walk past.

Share
Hooray for Hollywood: Film stars make welcome strides in TV ads

Hooray for Hollywood: Film stars make welcome strides in TV ads

Kevin Bacon, Al Pacino and Sylvester Stallone all reconfirm the trend of a vibrant TV ad market on top of its game, says ITV's deputy managing director, commercial, Simon Daglish.

Share
What influence have newsbrands had in the 2015 General Election?

What influence have newsbrands had in the 2015 General Election?

With the election just a week away, the second in Newsworks' series of election trackers looks at the influence of newsbrands - can they really impact the election outcome when there are so many different sources of information out there? Denise Turner reports.

Share

Get news by email