Channel 5 launches Big Brother app for Facebook voters

Channel 5 and Endemol have teamed up to create a 'Big Brother' voting app, which allows viewers to save or evict housemates through Facebook.

Big Brother: Channel 5 show launches Facebook voting app
Big Brother: Channel 5 show launches Facebook voting app

The app launched yesterday (13 September). It is powered by Facebook credits which can be purchased through the social network's account settings tab or through the 'Big Brother' Facebook page.

Each credit amounts to one vote, priced from £1 for 16 credits. Larger bundles are available at a discount. The app allows users to place up to 500 votes per eviction while the telephone voting lines are open.

Facebook announced it had developed the voting platform with partner Mobile Interactive Group earlier this year.

Channel 5 worked with iPlatform app developer and the show's producer Endemol to create the app.

Agostino Di Falco, partnerships director at Channel 5, said: "We are the first broadcaster in the UK to use Facebook credits as a voting mechanic.

"This fits very well with our ambition to retain the core essence of the show whilst adding relevant points of innovation which add value to viewers and potential marketing partners alike."

Channel 5 is currently airing its first 'Big Brother' series, after brokering a £200m deal with Endemol after Channel 4 announced it would no longer run the series.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Gravity Road: new Bombay Sapphire Imagination Series 'exceeds' our 2013 Bafta win

Gravity Road: new Bombay Sapphire Imagination Series 'exceeds' our 2013 Bafta win

Bombay Sapphire has launched the second year of its 'Imagination Series' of five sponsored short films, after one from last year's series won a Bafta for Gravity Road in January.

Share
Outdoor Campaign of the Month: Just Eat
[Sponsored feature]
Share
Bauer launches daily football stats email The Equaliser

Bauer launches daily football stats email The Equaliser

Bauer Media has launched The Equaliser, a football-based daily email combining sports statistics and analysis, targeting desktop and mobile users.

Share

Get news by email