Ocean Outdoor wins ExCel Olympic contract

Ocean Outdoor, the large format outdoor media owner, has won the contract to sell outdoor advertising at the ExCeL London conference and event centre during the 12-week period around the 2012 Olympic Games.

ExCel London: Ocean Outdoor wins Olympic contract
ExCel London: Ocean Outdoor wins Olympic contract

The five arenas at the ExCeL campus in the Docklands area of London will host 165 sessions during the Olympics across a variety of different sports including boxing, table tennis, judo, fencing and weightlifting.

Under the terms of the London 2012 bid all outdoor advertising around the Games had to be offered to the official sponsors first through an auction process, which took place earlier this year.

The ExCeL London site was not included in the original auction and so Ocean Outdoor will now look to sell the existing and additional formats on the site to one of the Olympic sponsors for the entire 12-week period.

Sites in the "vicinity" of the Olympic venues or in "spectacular" locations must be offered to tier one and two sponsors first, followed by tier three and four sponsors. Vicinity sites cannot be sold to non-sponsors.

Tim Bleakley, chief executive of Ocean Outdoor, said: "This is a fantastic addition to London's advertising portfolio during the 2012 Games and will offer one of the sponsors a superb opportunity to target the Olympics and Paralympics."

The auction for media space during the Olympic Games did not sell as many sites through the online platform as was expected so many high quality sites have gone back onto the open market.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Instagram to roll out carousel ad platform

Instagram to roll out carousel ad platform

Instagram, the photo sharing social media site, is rolling out its carousel ad platform globally to help brands be more creative and "push the boundaries" with their ads.

Share
Neptune ascends White Cliffs of Dover for National Trust campaign

Neptune ascends White Cliffs of Dover for National Trust campaign

Roman god Neptune erupts from the breaking waves that pummel The White Cliffs of Dover, towering hundreds of feet, holding his trident aloft, thanking the public for supporting the National Trust's save-the-coast campaign, and then popping back under the breaking waves.

Share
Vintage Unilever and John Lewis ads in 1920s newspaper promotion of Poirot mystery

Vintage Unilever and John Lewis ads in 1920s newspaper promotion of Poirot mystery

A newspaper warning of the 'Monogram Murders' is being handed out to Londoners, with the publication resembling a 1920s paper and even including ads from the era from the likes of Unilever, John Lewis and Fortnum & Mason. The murders, of course, are fictitious but are being used to promote and are the subject of HarperCollins' new Hercule Poirot mystery.

Share

Get news by email