Ocean Outdoor wins ExCel Olympic contract

Ocean Outdoor, the large format outdoor media owner, has won the contract to sell outdoor advertising at the ExCeL London conference and event centre during the 12-week period around the 2012 Olympic Games.

ExCel London: Ocean Outdoor wins Olympic contract
ExCel London: Ocean Outdoor wins Olympic contract

The five arenas at the ExCeL campus in the Docklands area of London will host 165 sessions during the Olympics across a variety of different sports including boxing, table tennis, judo, fencing and weightlifting.

Under the terms of the London 2012 bid all outdoor advertising around the Games had to be offered to the official sponsors first through an auction process, which took place earlier this year.

The ExCeL London site was not included in the original auction and so Ocean Outdoor will now look to sell the existing and additional formats on the site to one of the Olympic sponsors for the entire 12-week period.

Sites in the "vicinity" of the Olympic venues or in "spectacular" locations must be offered to tier one and two sponsors first, followed by tier three and four sponsors. Vicinity sites cannot be sold to non-sponsors.

Tim Bleakley, chief executive of Ocean Outdoor, said: "This is a fantastic addition to London's advertising portfolio during the 2012 Games and will offer one of the sponsors a superb opportunity to target the Olympics and Paralympics."

The auction for media space during the Olympic Games did not sell as many sites through the online platform as was expected so many high quality sites have gone back onto the open market.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Yahoo hosts exclusive X-Men: Days of Future Past films

Yahoo hosts exclusive X-Men: Days of Future Past films

Yahoo has partnered with film distributor Twentieth Century Fox to create a global content hub on its Yahoo Movies platform for new release 'X-Men: Days of Future Past'.

Share
My Media Week: Stuart Taylor

My Media Week: Stuart Taylor

This week, Stuart Taylor, chief executive, Kinetic UK, is inspired by the new tech coming to market and how wearables and smart cities will impact on OOH.

Share
IPG's UK revenue jumps 21% after Profero acquisition

IPG's UK revenue jumps 21% after Profero acquisition

Interpublic Group (IPG) the owner of Initiative, Lowe and Partners and McCann, saw its UK revenue rise 21 per cent in the first three months of this year, boosted by its acquisition of Profero.

Share

Get news by email