Freesat notches up two million sales

Freesat, the free-to-air satellite service, has sold its two millionth unit ahead of the digital switchover next year and claims almost half of its new customers in 2011 have switched from Sky.

Freesat: reports two million sales
Freesat: reports two million sales

Freesat is a joint venture between commercial public service broadcaster ITV and the BBC. It launched in May 2008.

The service offers more than 150 TV, radio and interactive channels as well as BBC iPlayer and ITV Player and recording service Freesat+, without a monthly fee.

Alongside the new customers from Sky, 35% of new Freesat homes switched from Freeview, 6% of customers were replacing older Freesat set top boxes, 2% came from Virgin Media, 2% from Sky's basic free service, 1% from BT Vision, 1% from Top Up TV and less than 1% from TalkTalk.

Only 6% of new Freesat customers are switching from analogue sets. A Freesat spokesman said it does not expect the speed of its take-up to be affected by the end of the digital TV switchover next year.

According to figures from Freesat, the proportion of its new customers who have come from Sky has increased since launch. A spokeswoman for Freesat said 43% of its new customers were former Sky customers in 2009 and this increased to 45% in 2010.

Freesat claims to be the fastest growing TV platform in the UK. Its figures reveal it added approximately 88,000 new homes between April and June 2011, more than twice the approximately 40,000 households Sky added in the same period.

Emma Scott, managing director of Freesat, said: "We launched three years ago and have quickly established ourselves as a real challenger and genuine alternative to pay-TV.

"With five HD channels, the BBC and ITV Players and Freesat+ all available subscription-free, we’re giving customers a high quality service without a high price."

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Maxus takes aim at management consultancies with new division

Maxus takes aim at management consultancies with new division

Maxus has launched a new technology consultancy, which will help businesses make the best use of technology in their marketing.

Share
Viacom and Snapchat agree international ad sales and content deal

Viacom and Snapchat agree international ad sales and content deal

Viacom is to sell advertising on Snapchat as part of a new extended deal with the transient photo-sharing platform.

Share
Super Bowl 2015: Six ways the big game changed

Super Bowl 2015: Six ways the big game changed

This year's Super Bowl fell short of an all-time high in broadcast viewing but set a new record for streaming.

Share

Get news by email