Goodstuff retains Ann Summers media account

Goodstuff has retained the Ann Summers media planning and buying account after a competitive pitch against three undisclosed agencies.

Ann Summers: has retained Goodstuff for its media planning and buying account
Ann Summers: has retained Goodstuff for its media planning and buying account

The high-street lingerie retailer reviewed its media planning and buying arrangements in July, before slimming a longlist of eight agencies down to a shortlist of four.

The store, which also sells adult toys, was one of Goodstuff’s founding media clients in 2004, alongside Virgin Media, which the agency also retained in April.

Ann Summers manages its creative work in-house, but has worked occasionally with agencies on a project basis.

Omnicom-backed agency Goodstuff will support the brand’s relaunch this year in a campaign encompassing social and experimental media, as well as its first TV spots.

Goodstuff’s previous media activity for Ann Summers has included its 'Biggest ever buzz' campaign for the Wave vibrator, which included vibrating promotional inserts and vibrating posters.

The agency was also behind the 'Man Summers' campaign, where models from Zoo magazine were placed in several Ann Summers stores to help male shoppers, with branded cabs picking up potential shoppers.

In April, Ann Summers was forced to cancel its 'Your S&M Squeal Deal' campaign – which parodied the Marks & Spencer Meal Deal campaign – the day before launch, after M&S threatened legal action.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up

Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up

Waitrose has joined forces with Channel 4 and produced a Saturday morning lifestyle and cookery programme called 'Weekend Kitchen with Waitrose', with TV presenters Lisa Snowdon and Steve Jones signed up to front it.

Share
Newspaper ABCs: Guardian smashes through 100m browsers in March 2014

Newspaper ABCs: Guardian smashes through 100m browsers in March 2014

The Guardian reached more than 100 million monthly unique browsers for the first time in March, according to Audit Bureau of Circulations figures published today.

Share
Toyota achieves the impossible by calming angry Roman drivers

Toyota achieves the impossible by calming angry Roman drivers

Italians swearing and shouting while sitting behind the wheels of their cars and negotiating the busy streets of Rome could become a thing of the past if they all start driving Toyota's Hybrid vehicles, implies a short film for the car brand.

Share

Get news by email