FT removes app from Apple App Store

The FT has removed its app from Apple's store, less than three months after it launched an alternative web-based app.

FT: removes paid-for service from Apple's App Store
FT: removes paid-for service from Apple's App Store

It is understood the FT was unwilling to meet Apple's requirements – to retain subscriber data and a 30% cut of subscriptions sold through the App Store.

The publisher has been encouraging its digital subscribers to switch to the browser-based HTML5 app it launched in June, which gives it the advantage of avoiding paying Apple a cut of subscriptions.

An FT spokesman said: "The FT iPad and iPhone apps will no longer be available to new users through iTunes. We are directing readers to the FT's new web app available at app.ft.com."

However, the spokesman said iTunes would remain an important channel for free advertising-focused apps, such as its forthcoming service for the How To Spend It weekend magazine.

Access to the HTML5 app was free for the first week. After this trial period users must take out a paid subscription – £233.48 for standard annual or £337.48 for premium.

FT claims the web-based app has attracted 550,000 users to date, although this included non-subscribers. The spokesman declined to reveal how many subscribers were using the app.

At the end of July the FT revealed digital subscriptions had risen 34% year on year to almost 230,000 and registered users by 49% to 3.7 million. Mobile devices accounted for 22% of FT.com traffic and more than 15% of new subscriptions.

Rob Grimshaw, the managing director of FT.com, told Marketing this month that "it has not been a problem promoting or getting traffic to the web app at all".

Apple declined to comment.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest

Blogging: how to make friends and influence people

Blogging: how to make friends and influence people

Apart from reach, credibility, trust and direct sales, what have bloggers ever done for marketers and brands? Quite a lot, argues Amanda McKenna, director of digital consultancy Zone, so why do brands often get it so wrong?

Share
Haywards pickles launches £750k brand-building campaign with Metro

Haywards pickles launches £750k brand-building campaign with Metro

Haywards, the pickled vegetable brand, has today partnered with Metro for a £750,000 campaign to attract younger consumers.

Share
Jimmy Savile victims urged to claim compensation in new ad campaign

Jimmy Savile victims urged to claim compensation in new ad campaign

Advertisements in The Times and the Daily Mirror today are calling on victims of sexual abuse by Jimmy Savile to claim compensation from the late BBC TV presenter's estate.

Share

Get news by email