Media Week Awards full shortlist revealed

The first judging round of the Media Week Awards is complete and we can now reveal the shortlist in full.

Last week we revealed the runners and riders in the Agency of the Year and Sales Team of the Year categories, but today we unveil the rest of the shortlisted companies in each of the other categories.

There has been some excellent work carried out by the industry over the past 12 months and this is reflected in the companies that have made this list.

The list showcases a great mix of media owners and agencies ranging from Carat and Sky News to Bauer Media and MEC.

The full list is as follows:

Agency categories:

International campaign

  • Manning Gottlieb OMD for Nissan/PlayStation
  • MEC International for Visa
  • MEC International for Xerox
  • MediaCom for Pantene
  • MediaCom for Pringles
  • MediaCom for Nikon 

Media idea - launch

  • Arena Media for ESPN
  • Carat for Nivea
  • MEC UK for Transport for London
  • MediaCom for Polydor, Universal Music
  • OMD UK for Citroen 

Media idea - long-term large

  • Manning Gottlieb OMD for Waitrose
  • Maxus for BT
  • MediaCom for Mars Galaxy
  • MediaCom for T-Mobile
  • OMD UK for PepsiCo
  • PHD for Sainsbury's
  • UM London for Microsoft 

Media idea - long-term medium

  • Carat for Playhouse Disney
  • Manning Gottlieb OMD for Nissan/Sony PlayStation
  • MediaCom for Mars Maltesers
  • PHD for Sainsbury's
  • PHD for British Heart Foundation
  • ZenithOptimedia  for Toyota Prius

Media idea - long-term small

  • Manning Gottlieb OMD for Mitsubishi
  • Maxus for Triumph
  • Maxus for Fiat
  • MediaCom for T-Mobile
  • PHD for LBC
  • ZenithOptimedia for L'Oreal 

Media idea - relaunch

  • MediaCom for Merlin - Alton Towers
  • MediaCom for Piriton
  • MediaCom for Mars Bitesize
  • MediaCom for Lucozade
  • MPG Media Contacts for East Coast
  • OMD UK for McDonald's

Media owner categories: 

Media brand of the year

  • BBC Magazines- Top Gear
  • BBC Worldwide – Good Food
  • Discovery Channel
  • Global Radio – Capital FM
  • Ocean Outdoor
  • Sky News
  • TalkSport
  • YouTube

Media idea - launch

  • BBC Magazines for Good Food iPad app
  • ChannelFlip Media  for Regaine
  • The Independent  for i
  • Global Radio for Cadbury
  • ITV for Yeo Valley
  • JCDecaux for The Rail Environment

Media idea - long-term large

  • Bauer Media for BlackBerry
  • CNBC for Credit Suisse
  • Global Radio for NS&I
  • Google UK  for LG
  • Sky Media for Microsoft
  • Sky Media for Unilever

Media idea - long-term medium

  • Absolute Radio for Sony Ericsson
  • Bauer Media for Wella
  • Global Radio for Rimmel
  • Global Radio for Coors Light
  • GMG Radio for Honda
  • Guardian News and Media for Christian Aid
  • Telegraph Media Group for Morrisons

Media idea - long-term small

  • Global Radio for RSA
  • Global Radio for Volkswagen
  • Mirror Group Newspapers for Shell
  • Ocean Outdoor for Hello!
  • Sky Media for P&G
  • Telegraph Media Group for St Kitts and British Airways

Media idea - relaunch

  • Global Radio for
  • Global Radio and Telegraph Group for Towry
  • Telegraph Media Group for Sainsbury's

Categories open to owners and agencies:

Large collaboration (budget over £250K)

  • Channel 4 for L'Oreal UK
  • MEC UK  for Specsavers
  • MEC UK and Telegraph Media Group for Nintendo DS
  • Mindshare Media (UK)  for Nike
  • Starcom MediaVest Group London for Autoglass
  • Telegraph Media Group and OMD for Boots

Media creativity

  • Manning Gottlieb OMD for Mitsubishi
  • MediaCom for Cancer Research UK
  • MediaCom for Mars Galaxy
  • MPG Media Contacts for Clarks
  • Naked Communications for Foster's
  • Starcom MediaVest Group London for RIM - BlackBerry
  • Vizeum UK for Chris Langley

Media innovation

  • Google UK for YouTube
  • OMD UK for PepsiCo
  • OMD UK for Coty
  • UM London for Xbox 360
  • UTV Media for Templeton Robinson

Small collaboration (budget under £250k)

  • Carat for Nivea
  • MEC UK and Telegraph Media Group for The Famous Grouse
  • MediaCom  for Universal Music
  • PHD for LBC
  • PHD and Telegraph Media Group for Sainsbury's
  • Starcom MediaVest Group London for Heineken

Research insight

  • Bauer Media
  • Carat for Diageo
  • Guardian News and Media for First Direct
  • Kinetic Worldwide
  • MediaCom for Metropolitan Police
  • MediaCom for Direct Line Pet Insurance
  • PHD for McCain
  • UM London for Microsoft

Data innovation

  • Carat for British Gas
  • Google UK for Vodafone
  • MEC UK for Various Clients
  • MediaCom for Electronic Arts
  • MediaCom for Universal Music
  • ZenithOptimedia for O2


  • MediaCom for Direct Line Car Insurance
  • MediaCom for E.ON
  • MediaCom for Wrigley's Skittles
  • MPG Media Contacts for Admiral
  • MPG Media Contacts for Camelot

Rising star - agency

  • Mark Brennan, MEC
  • DuBose Cole, Mindshare
  • Laura Flewitt, Mindshare
  • Mark Halliday, Manning Gottlieb OMD
  • Tracy Roberts, Mindshare
  • Nicola Sinclair, Mindshare
  • David Towers, MEC

Rising star - entrepreneur


Rising star - media owner

  • Alex Baker, Bauer Media
  • Emily French Blake, Spotify
  • Steve Hawker, Primesight
  • Mark Kaye, Eye
  • Paul Lowrey, DCM
  • Lauren Wing, BBC Magazines


To find out who wins make sure you book your ticket or table to this year's ceremony taking place on Thursday 27 October at Grovesnor House.

You can book your ticket or table here, or for more information contact Liz Lockard.

To find out more about the Media Week Awards 2011, click here.

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