Bauer to resurrect men's Gaz7etta in September's Grazia

Bauer Media is preparing to launch another version of its men's magazine Gaz7etta in September, stapled into the pages of a bumper issue of its women's weekly Grazia.

Gaz7etta: Bauer's men's magazine is tipped to return
Gaz7etta: Bauer's men's magazine is tipped to return

The idea has already been touted around a few media buyers although details and confirmed launch dates have not been confirmed.

The re-emergence of Gaz7etta comes after many had given up hope for the title, following a pilot issue distributed in Grazia on 26 October last year.

Bauer's perceived gap in the market for an upscale, weekly men's magazine proved too ambitious for the publisher amid a tough trading period punctuated by receding ads and falling copy sales across its portfolio.

Ella Dolphin, the former publisher of Grazia who had been leading the project, left Bauer at the end of July and will join rival Hearst as publishing director of Cosmopolitan in October.

Bauer Media refused to confirm September's plans for Gaz7etta, but chief executive Paul Keenan admitted: "We are talking to people in the market about doing something again with it."

Grazia is expecting to publish its biggest ever issue, with more than 300 pages in September around London's Fashion Week.

Read industry comment about Bauer and state of magazines here.

12pm UPDATE: A Bauer spokesperson said that while the publisher is looking at returning to the brand in some form it will not be launching as early as September.

http://www.mediaweek.co.uk/news/1081188/Natmag-poaches-Grazia-publisher-Ella-Dolphin-Cosmo/

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