Hubert Burda to market German titles to UK brands

International magazine publisher Hubert Burda Media has opened a central marketing office in London to promote its German titles to UK-based advertisers.

Jeannine Soeldner: head of UK and Ireland sales for BCNI
Jeannine Soeldner: head of UK and Ireland sales for BCNI

The publisher’s marketing arm, Burda Community Network International (BCNI), announced that its latest international office, BCNI London, will oversee sales of UK ads in its German, Eastern European and international titles.

The BCNI London office will be overseen by Jeannine Soeldner, head of UK and Ireland sales for BCNI, who claimed the German print media market had remained strong despite more turbulent times for the British print media.

Soeldner said: "Germany is a very strong traditional print market. People still buy magazines and newspapers, which is best reflected in the fact we have been able to launch new magazines in Germany recently.

"In these difficult economic times, the German market is still strong, and in terms of investing in a product, the German print industry is particularly strong. We have very strong readership.

"For investors and brands in the UK, if they want to target business-minded, well-educated people, then we can offer that reach to them."

Hubert Burda has 77 German titles and claims to command 49% of all magazine readership in Germany.

Titles include German men’s news magazine Focus and international versions of Elle and Instyle.

However, Soeldner, who was previously a senior sales manager at Microsoft for two years, will also oversee marketing for Eastern European titles.

She added: "Hubert Burda has heavily invested in other markets and markets like Eastern Europe are absolutely vital, particularly in women’s and also business titles.

"In places like Russia and Poland, they are extremely important."

BCNI already has marketing offices in the US, Switzerland, Austria, France and Italy, but previously had only a small representation in London.

Soeldner said the success of other offices prompted Hubert Burda to open its London BCNI branch and to expand its German base.

BCNI is separate from Hubert Burda Media’s UK sales and marketing offices in London, Colchester and Manchester.

These teams will continue to oversee Full House, Your Home, Wedding and Love It!, which had a circulation fall of 8.4% year on year according to the latest ABC figures.

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