MAGAZINE ABCs Jan-Jun 2011: Top 100 magazines at a glance

The first six months of 2011 proved be another challenging period for magazines in the UK, with notable winners and losers across the top 100 magazines by circulation.

Total Average Issue Net Circulation for ABC-audited titles have been boosted by customer titles
Total Average Issue Net Circulation for ABC-audited titles have been boosted by customer titles

Total Average Issue Net Circulation for ABC-audited titles have once again been boosted by the huge volumes within the customer publishing sector during the six-month period, to remain stable, up 0.1%, compared with the same period the previous year.

Traditional consumer magazine sectors proved less resilient, with some experiencing double-digit sales drops on the newsstands. Children's magazines were particularly hit, with general and boys categories down 17.4% and 14.3% respectively.

Other sectors struggling in the current climate include women's general interest, where double digit annual drops for Women's Fitness (31%), Top Sante Health & Beauty (14.4%) and Zest (12.4%), helped contribute to an overall 9.5% fall.

The popular mass market titles in the women's weeklies also lost copy sales, with double digit falls for Heat, Closer and New! contributing to 8% drop overall.

Sectors that recorded notable increases included News & Current Affairs: Domestic, where six months of dramatic news has contributed to circulation growth of 7.0% year-on-year; and General Interest: Miscellaneous, where year-on-year circulation was up 6.2 %.

There were also slight gains made in the high-volume Women's Lifestyle/Fashion sector, up 1.4%, and the TV Listings sector, up 1.0%, compared with last year's figure.

Barry McIlheney, chief executive of the PPA, said: "These figures demonstrate the continued strength of magazines in a rapidly evolving market and underline their unique ability to create a real emotional connection with audiences through their trusted and engaging content."

He added: "Innovation and creativity remain at the core of today's successful consumer magazine brands as they build their reach by capitalising on new opportunities online, on mobile devices, via social networks, and through face-to-face events."

Top 100 magazines by circulation
    Jun end Prd-on-prd Yr-on-yr
  Title 2011 % change % change
1 Asda Magazine 1,980,740 -16.8% 1.7%
2 Tesco Magazine 1,928,687 -2.8% -3.5%
3 TV Choice 1,354,761 -0.6% 3.5%
4 What's on TV 1,274,035 1.4% 5.4%
5 Tesco Real Food 1,216,875 4.1% -2.7%
6 Morrisons Magazine 1,137,383 1.8% 10.4%
7 Radio Times 901,036 -6.2% -4.9%
8 Sense Magazine 834,954 5.2% -5.4%
9 Take a Break 803,555 -3.6% -6.1%
10 Saga Magazine 617,411 -1.5% -5.9%
11 Birds 612,461 -0.6% -0.2%
12 Glamour 530,060 5.9% 0.7%
13 Shortlist 523,665 0.4% 1.1%
14 New! 515,975 -8.2% -10.7%
15 John Lewis Edition 474,579 -2.2% -2.0%
16 OK! Magazine 473,167 4.9% -1.2%
17 Closer 459,693 -7.8% -12.7%
18 ASOS.com 452,000 0.1% 0.5%
19 Reader's Digest 441,630 1.9% 9.5%
20 Good Housekeeping 430,878 -2.9% 2.0%
21 Stylist 426,396 0.5% 1.2%
22 Hello! 413,311 1.9% 0.3%
23 Star 405,688 -5.7% -8.0%
24 Electric! 400,000 N/A N/A
25 Emma's Diary Pregnancy Guide 396,815 3.6% 10.7%
26 Chat 391,749 -5.6% -9.0%
27 Cosmopolitan 386,852 -3.4% -3.7%
28 Woman & Home 370,284 -4.0% 0.3%
29 Benhealth 351,173 0.3% -0.4%
30 Slimming World Magazine 349,566 4.0% 15.5%
31 Waitrose Kitchen 346,704 0.0% 2.2%
32 The Garden 344,623 1.7% 1.5%
33 Woman's Weekly 339,993 -1.2% 0.4%
34 Heat 326,677 -11.7% -21.7%
35 That's Life 321,332 -4.3% -5.9%
36 Reveal 311,176 -4.1% -6.3%
37 Now 309,202 -8.6% -8.5%
38 Sport 306,217 -0.1% 0.2%
39 National Geographic Magazine 304,928 -0.9% -1.5%
40 Look 300,161 -3.6% -4.2%
41 BBC Good Food 294,720 -11.3% -3.6%
42 TV Times 290,303 -6.2% -0.1%
43 Woman 286,731 -7.5% -9.9%
44 Yours 285,890 -2.4% -3.8%
45 Best 280,218 -4.7% -7.3%
46 Prima 280,207 4.4% -3.1%
47 Peoples Friend 268,230 -5.1% -7.9%
48 BBC Gardeners' World 265,328 24.9% 2.0%
49 Pick Me Up 261,588 -8.9% -18.1%
50 Sainsbury's Magazine 255,072 -15.0% -12.6%
51 Marie Claire 250,785 -5.4% -10.4%
52 Woman's Own 245,868 -15.7% -9.7%
53 The Economist: Continental Europe Edition 240,895 0.1% 0.3%
54 Bella 239,660 -2.3% -2.8%
55 Candis 236,075 -4.8% -7.2%
56 Red 231,160 0.1% 0.5%
57 Grazia 219,741 -2.1% -3.9%
58 Men's Health 218,368 -11.2% -11.1%
59 All About Health Magazine 215,000 N/A N/A
60 Love It! 212,168 -12.4% -8.4%
61 Vogue 210,766 -0.2% 0.1%
62 The Economist: UK Edition 210,318 0.1% 7.7%
63 Real People 208,850 -4.3% -7.2%
64 Private Eye 206,266 -0.4% -0.7%
65 Country Living 206,027 0.1% 0.9%
66 Ideal Home 205,778 1.4% 0.1%
67 Weightwatchers Magazine 200,025 -1.7% -1.8%
68 Elle (U.K.) 197,136 -1.7% 0.8%
69 BBC Top Gear Magazine 190,535 -0.5% 0.1%
70 Odeon Magazine 186,740 0.3% 6.8%
71 The Week 183,617 1.7% 3.9%
72 Company 180,162 -17.2% -17.1%
73 TV & Satellite Week 176,837 -2.4% -4.0%
74 Instyle UK 175,113 -3.0% -6.0%
75 High Life 171,922 -7.6% -9.8%
76 Empire 171,013 -0.9% -4.5%
77 More! 170,033 -9.7% -9.2%
78 Full House 168,240 -3.3% -4.3%
79 Inside Soap 165,022 -5.8% -5.7%
80 TV Easy 162,145 -4.0% -2.8%
81 Healthy 160,064 -2.9% 3.5%
82 Easy Living 158,038 -1.3% -7.1%
83 FHM 155,557 -12.2% -19.2%
84 Ikea Family Live 150,000 0.0% 0.0%
85 The Economist: Asia Pacific Edition 146,016 1.8% 4.3%
86 House Beautiful 143,106 -13.4% -5.9%
87 Homes & Gardens 137,812 0.4% 1.2%
88 BM 136,388 N/A N/A
89 Your Home 133,018 2.6% 2.0%
90 House & Garden 127,260 0.2% -2.7%
91 Essentials 126,904 0.4% 9.9%
92 My Weekly 124,671 -4.2% -7.2%
93 Harpers Bazaar 118,740 -0.8% 0.2%
94 GQ 118,216 -1.6% -1.5%
95 Total TV Guide 117,448 -3.2% 7.7%
96 Nuts 114,019 -19.8% -22.5%
97 Moshi Monsters Magazine 113,748 N/A N/A
98 Psychologies Magazine 108,631 -9.6% -8.7%
99 25 Beautiful Homes 107,974 0.1% -3.7%
100 Harrods Magazine 104,997 N/A N/A

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