Broadcaster STV takes on Groupon with Daily Deals

STV, the channel three broadcaster in Scotland, has launched a new digital venture Daily Deals, a new service offering Groupon-style daily deals from local businesses.

STV: launches Daily Deals for Edinburgh and Glasgow
STV: launches Daily Deals for Edinburgh and Glasgow

Subscribers to the free service will be sent locally targeted deals for Glasgow or Edinburgh in daily email alerts. Other Scottish cities will be added to the service in due course.

STV's classical sales team has been working with local businesses such as restaurants, beauty salons, operators of adventure day outs and hotels in order to offer a wide range of deals across the two cities.

Daily Deals will be supported through promotional emails and digital activity for the rest of the month and then will be promoted with a TV campaign from September.

Rob Woodward, chief executive of STV, said: "Daily Deals will provide an exciting platform and potential new customer base for our advertisers whilst allowing us to offer fantastic deals providing excellent value to the consumer."

STV has partnered with the American white label digital coupon and daily deal platform provider Analog Analytics for the Daily Deal service.

Mike Ferguson, head of classified at STV, said: "This brand new venture delivers a fantastic opportunity for our advertisers in Glasgow and Edinburgh to showcase their services and share their best deals with the STV audience.

"The service will cover a wide range of sectors and target both men and women, offering great deals for everyone."

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up

Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up

Waitrose has joined forces with Channel 4 and produced a Saturday morning lifestyle and cookery programme called 'Weekend Kitchen with Waitrose', with TV presenters Lisa Snowdon and Steve Jones signed up to front it.

Share
Newspaper ABCs: Guardian smashes through 100m browsers in March 2014

Newspaper ABCs: Guardian smashes through 100m browsers in March 2014

The Guardian reached more than 100 million monthly unique browsers for the first time in March, according to Audit Bureau of Circulations figures published today.

Share
Toyota achieves the impossible by calming angry Roman drivers

Toyota achieves the impossible by calming angry Roman drivers

Italians swearing and shouting while sitting behind the wheels of their cars and negotiating the busy streets of Rome could become a thing of the past if they all start driving Toyota's Hybrid vehicles, implies a short film for the car brand.

Share

Get news by email