AOL launches Editions 'magazine' app

Hot on the heels of Flipboard, AOL has launched a "magazine" app for the iPad called Editions, which promises to adapt content to suit the individual user.

Editions: iPad magazine app from AOL
Editions: iPad magazine app from AOL

The Editions app launched in the US today. It was developed by AOL's mobile first team, who were tasked with creating a 30- to 40-page daily magazine based on the preferences of each iPad user.

The internet giant has teamed up with several publishers but no key advertisers are believed to be involved in the launch edition.

David Temkin, head of mobile at AOL, said: "Our goal for Editions was to take the best of the online and offline reading experiences and fuse them into a single, sleek magazine unlike anything else that exists today.

"By combining custom features with technology that learns about you as you use it, Editions delivers a magazine every day that's full of the things you care about most."

Every Edition of the daily will contain a cover, a list of top articles and a final page that features the reader's daily horoscope.

Users can choose content from topics including design, tech, business, family, health and fitness, sports, entertainment and travel.

The Flipboard app, a personalised social magazine iPad service which also allows users to click through to brand websites, launched in July 2010.

It teamed up with advertising partner Conde Nast in July this year to include content from the publisher's UK and US titles on the app.

The AOL Editions app will not be available to download in the UK until later in the year.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Gravity Road: new Bombay Sapphire Imagination Series 'exceeds' our 2013 Bafta win

Gravity Road: new Bombay Sapphire Imagination Series 'exceeds' our 2013 Bafta win

Bombay Sapphire has launched the second year of its 'Imagination Series' of five sponsored short films, after one from last year's series won a Bafta for Gravity Road in January.

Share
Outdoor Campaign of the Month: Just Eat
[Sponsored feature]
Share
Bauer launches daily football stats email The Equaliser

Bauer launches daily football stats email The Equaliser

Bauer Media has launched The Equaliser, a football-based daily email combining sports statistics and analysis, targeting desktop and mobile users.

Share

Get news by email