Economist launches Android app after 2.4m Apple downloads

The Economist has launched an app for Android devices, after reaching 2.4million downloads for its iPhone and iPad apps.

The Economist: releases Android app
The Economist: releases Android app

The app is available to download for free from the Android Market, but users without a subscription to the magazine or website will only have access to the editor’s top six must-read articles.

Economist print or digital subscribers will be able to access each issue in full from 9pm each Thursday, while non-subscribers can pay £3.99 to download an edition.

Its iPhone/iPod Touch and iPad apps, launched in November last year, are also free to download, but cost £3.49 an edition for non-subscribers.

The two apps are accessed on a combined total of almost 700,000 unique devices a month.

Oscar Grut, managing director of Economist digital editions, said: "We are delighted with these numbers and also with the feedback from our readers. Our Android app provides the same exceptional reading experience.

"As I’ve said before, we want our readers to be able to read us wherever and however they want, and we will continue to develop for platforms and mobile devices capable of delivering the unique Economist weekly reading experience, free from distractions."

The app, built by TigerSpike, is available on all Android devices and small or medium tablets running a 2.x. operating system.

An annual digital subscription to the Economist costs £119.99, or £29.99 per quarter.

The cost of combined print and digital subscriptions varies by region and starts at £102 per year.

The Economist has also launched an app based on its World in Figures section for the iPad and iPhone today. This allows users to access data and statistics from more than 190 countries from transport to cinema.

The app is available globally and can be downloaded from the Apple iTunes store for 69p.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Samsung Home Appliances sponsors Channel 4 in seven-figure deal

Samsung Home Appliances sponsors Channel 4 in seven-figure deal

Samsung Home Appliances is to sponsor Channel 4, More 4 and UKTV's Good Food shows for one year in a seven-figure deal.

Share
Xaxis buys mobile app business ActionX

Xaxis buys mobile app business ActionX

Xaxis, the programmatic media and technology company, has acquired ActionX, a mobile app and cross-screen ad business.

Share
Jay Z turns Twitter blue for his relaunched music streaming site

Jay Z turns Twitter blue for his relaunched music streaming site

Would you like Beyonce, Kanye West, Coldplay, Rihanna, Madonna etc. to support your brand campaign? Tough luck, you're not Jay Z (are you?! Thanks for reading Jay!), but will his paid-for music-streaming service turn the tide?

Share

Get news by email