Google bolsters daily deals offering with Dealmap acquisition

Google has acquired the daily offers startup, Dealmap, for an undisclosed sum, as it looks to grow its share in the location-based deals marketplace.

Dealmap: bought by Google
Dealmap: bought by Google

The acquisition will help Google bolster its location-based daily deals service Google Offers, which launched in the US in May.

It follows Google's attempt to buy online group buying service Groupon for a reported $6bn, towards the end of last year.

Dealmap, which launched in the US in May last year, aggregates daily group buying sites and claims to have more than two million users across its web, mobile, social network and email products.

It has distribution deals with partners including Microsoft Bing, T-Mobile and Local.com, which will be unaffected by the deal.

Dealmap wrote in a blog post yesterday that Google provides "the ideal platform" to accelerate its growth. It said: "We believe that joining Google will help us innovate in new and unexplored areas of commerce."

Facebook is also eyeing up daily deals as a key area for the business and is currently trialling an online voucher service which allows users to purchase items with Facebook Credits in the US.

Neither Google Offers nor Facebook Deals as yet offer group buying serivces such as those offered by Groupon and LivingSocial.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

TED2015: 10 reasons why it's better than ad conferences

TED2015: 10 reasons why it's better than ad conferences

Kevin Chesters, the executive planning director at Mcgarrybowen, gives his top ten take outs from TED2015.

Share
Havas Media Group hires global head of content

Havas Media Group hires global head of content

Havas Media Group has created the new role of global head of content and has appointed Damien Marchi from Euronews to the post.

Share
Samsung Home Appliances sponsors Channel 4 in seven-figure deal

Samsung Home Appliances sponsors Channel 4 in seven-figure deal

Samsung Home Appliances is to sponsor Channel 4, More 4 and UKTV's Good Food shows for one year in a seven-figure deal.

Share

Get news by email