Google bolsters daily deals offering with Dealmap acquisition

Google has acquired the daily offers startup, Dealmap, for an undisclosed sum, as it looks to grow its share in the location-based deals marketplace.

Dealmap: bought by Google
Dealmap: bought by Google

The acquisition will help Google bolster its location-based daily deals service Google Offers, which launched in the US in May.

It follows Google's attempt to buy online group buying service Groupon for a reported $6bn, towards the end of last year.

Dealmap, which launched in the US in May last year, aggregates daily group buying sites and claims to have more than two million users across its web, mobile, social network and email products.

It has distribution deals with partners including Microsoft Bing, T-Mobile and Local.com, which will be unaffected by the deal.

Dealmap wrote in a blog post yesterday that Google provides "the ideal platform" to accelerate its growth. It said: "We believe that joining Google will help us innovate in new and unexplored areas of commerce."

Facebook is also eyeing up daily deals as a key area for the business and is currently trialling an online voucher service which allows users to purchase items with Facebook Credits in the US.

Neither Google Offers nor Facebook Deals as yet offer group buying serivces such as those offered by Groupon and LivingSocial.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Havas Media wins media account for investment firm Source

Havas Media wins media account for investment firm Source

Havas Media International has been appointed to handle the international media planning and buying account for global investment firm Source.

Share
Welcome to the age of brands as broadcasters

Welcome to the age of brands as broadcasters

With so many brands producing their own content to reach consumers in innovative ways, they will need to up their game significantly as expectations grow, says Mindshare's Adam Fulford.

Share
Mail Brands' first major ad deal features George Lamb in video for Seat

Mail Brands' first major ad deal features George Lamb in video for Seat

Mail Brands, the new commercial operation that brought together sales at the DMG Media's national newsbrand titles, has released its first partnership with a major brand since forming in July.

Share

Get news by email