AOL closes music and sports sites

AOL is closing its music and sports sites in the UK to focus on Huffington Post and its other bigger brands, which are core to its content-led strategy.

AOL: shuts music and sports sites
AOL: shuts music and sports sites

A spokeswoman for AOL said the closure of AOL Music and Fanhouse would enable the company to focus its women and men's lifestyle titles, including MyDaily, Parentdish, Autos, Asylum and the recently launched Huffington Post UK.

AOL's decision to close Music comes just nine months after its relaunch, which aimed to deliver "high quality, magazine style values" to the site. 

Over the past 12 months, AOL's content-led strategy has seen it launch and acquire a raft of premium content sites including, launching MyDaily and buying TechCrunch and the Huffington Post.

Earlier this week AOL parted company with its president of global advertising and strategy, Jeff Levick.

Levick had been recruited from Google in 2009, shortly after Tim Armstrong became chief executive of AOL.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Vice News to expand into seven countries

Vice News to expand into seven countries

Vice News, the digital news channel by Vice Media, is set to expand into seven further global markets over the next six months.

Share
AOL UK to produce shows starring Richard Bacon, Tess Daly and Rochelle Humes

AOL UK to produce shows starring Richard Bacon, Tess Daly and Rochelle Humes

AOL UK has unveiled plans for two Original online video series featuring Richard Bacon, Tess Daly and Rochelle Humes.

Share
Watch: David Beckham stars in new Haig Club ad

Watch: David Beckham stars in new Haig Club ad

Haig Club, the Diageo-owned whisky brand, has released a TV ad that stars David Beckham and was directed by Guy Ritchie.

Share

Get news by email