AOL closes music and sports sites

AOL is closing its music and sports sites in the UK to focus on Huffington Post and its other bigger brands, which are core to its content-led strategy.

AOL: shuts music and sports sites
AOL: shuts music and sports sites

A spokeswoman for AOL said the closure of AOL Music and Fanhouse would enable the company to focus its women and men's lifestyle titles, including MyDaily, Parentdish, Autos, Asylum and the recently launched Huffington Post UK.

AOL's decision to close Music comes just nine months after its relaunch, which aimed to deliver "high quality, magazine style values" to the site. 

Over the past 12 months, AOL's content-led strategy has seen it launch and acquire a raft of premium content sites including, launching MyDaily and buying TechCrunch and the Huffington Post.

Earlier this week AOL parted company with its president of global advertising and strategy, Jeff Levick.

Levick had been recruited from Google in 2009, shortly after Tim Armstrong became chief executive of AOL.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Twitter video: what marketers need to know

Twitter video: what marketers need to know

The roll-out of Twitter video is a positive move to further improve user experience, writes Andy Pringle, head of performance media, Performics UK, part of the ZenithOptimedia Group.

Share
'Too vague' Google forced to review data privacy policy

'Too vague' Google forced to review data privacy policy

The office of the Information Commissioner (ICO) has forced Google to review its privacy policy and improve the way it communicates to customers how it uses data.

Share
Tony Vickers service of thanksgiving on 23 February

Tony Vickers service of thanksgiving on 23 February

A service of thanksgiving for Tony Vickers, the former managing director of sales and marketing at BSkyB and sales chief at TV-am, will be held on Monday 23 February.

Share

Get news by email