Rivals continue the charge for NotW readers

Richard Desmond, Sly Bailey and Lord Rothemere are continuing their battle for readers this weekend by maintaining big newspaper promotions, while sources suggest that Daily Mail has put launch plans for its Sunday tabloid on the back burner.

Daily Star Sunday: more than tripled its circulation last weekend
Daily Star Sunday: more than tripled its circulation last weekend

Bailey’s Trinity Mirror, publisher of the Sunday Mirror and The People, is again price-discounting both national Sunday titles, from £1 to 50p.

The publisher is also set to air TV ads this weekend, as it looks to lock in the circulation increase it witnessed last weekend – nearly doubling the Sunday Mirror's circulation from 1.1 million in June, to 2 million.

Likewise, The People is hoping for another strong week after it upped its circulation from 475,000 to 900,000, according to unofficial figures.

Desmond’s Daily Star Sunday is also set for a fresh blitz this week on former News of the World readers.

It is thought that Daily Star Sunday will be priced at £1, its normal cover price, but will again feature its OK! Extra celebrity supplement, which launched last weekend.

Desmond is also to air TV ads this weekend, along with a direct mail drop.

Rothemere's mid-market Mail on Sunday is again price-discounting from £1.50 to £1 this weekend. Customers who have collected its money-off vouchers can purchase the title for  50p.

Estimates as to how well The Mail on Sunday performed last week vary from a figure of 2.2 million, to a circulation of 2.4 million, compared to June’s audited circulation figure of 1.92 million.

Sources close to The Mail on Sunday suggest that executives are now leaning towards the idea of grabbing more market share with the existing title, as opposed to launching a new tabloid title.





Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Watch the first YouTube clip, nine years on

Watch the first YouTube clip, nine years on

This week marks the ninth anniversary of the first clip uploaded on YouTube, a 19-second video of YouTube co-founder Jawed Karim at the San Diego Zoo.

Share
Yahoo hosts exclusive X-Men: Days of Future Past films

Yahoo hosts exclusive X-Men: Days of Future Past films

Yahoo has partnered with film distributor Twentieth Century Fox to create a global content hub on its Yahoo Movies platform for new release 'X-Men: Days of Future Past'.

Share
My Media Week: Stuart Taylor

My Media Week: Stuart Taylor

This week, Stuart Taylor, chief executive, Kinetic UK, is inspired by the new tech coming to market and how wearables and smart cities will impact on OOH.

Share

Get news by email