Rivals continue the charge for NotW readers

Richard Desmond, Sly Bailey and Lord Rothemere are continuing their battle for readers this weekend by maintaining big newspaper promotions, while sources suggest that Daily Mail has put launch plans for its Sunday tabloid on the back burner.

Daily Star Sunday: more than tripled its circulation last weekend
Daily Star Sunday: more than tripled its circulation last weekend

Bailey’s Trinity Mirror, publisher of the Sunday Mirror and The People, is again price-discounting both national Sunday titles, from £1 to 50p.

The publisher is also set to air TV ads this weekend, as it looks to lock in the circulation increase it witnessed last weekend – nearly doubling the Sunday Mirror's circulation from 1.1 million in June, to 2 million.

Likewise, The People is hoping for another strong week after it upped its circulation from 475,000 to 900,000, according to unofficial figures.

Desmond’s Daily Star Sunday is also set for a fresh blitz this week on former News of the World readers.

It is thought that Daily Star Sunday will be priced at £1, its normal cover price, but will again feature its OK! Extra celebrity supplement, which launched last weekend.

Desmond is also to air TV ads this weekend, along with a direct mail drop.

Rothemere's mid-market Mail on Sunday is again price-discounting from £1.50 to £1 this weekend. Customers who have collected its money-off vouchers can purchase the title for  50p.

Estimates as to how well The Mail on Sunday performed last week vary from a figure of 2.2 million, to a circulation of 2.4 million, compared to June’s audited circulation figure of 1.92 million.

Sources close to The Mail on Sunday suggest that executives are now leaning towards the idea of grabbing more market share with the existing title, as opposed to launching a new tabloid title.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs


Sex, drugs and rock 'n' roll: welcome to the dark net
Jamie Oliver empire courts brands for content tie-ups

Jamie Oliver empire courts brands for content tie-ups

Brands are in talks about long-term partnerships with the chef's assets, such as his YouTube channels. By David Benady.

Media business rankings

Media business rankings

3 October: MediaCom, Goodstuff Communications, Vizeum, Havas Media and Maxus all add one account each to their billings.


Get news by email