Barclays kicks off £40m global media review

Barclays is to review its £40m global media planning and buying account, held in the UK by Walker Media.

Barclaycard: rollercoaster campaign
Barclaycard: rollercoaster campaign

The brief involves all Barclays brands including its credit card offshoot Barclaycard, also held by Walker, which is expected to link up with an international network to compete for the brief.

Barclays spends £31m on media in the UK annually, the majority of the global spend, according to Nielsen Media Research.

The bank has approached all the major media agency networks directly for a request for pricing (RFP) as recently as this week.

Barclays is headquartered in the UK but also operates in over 50 countries and employs 147,500 people.

The review of the Barclay's media planning and buying business is understood to have been instigated by the new chief executive of the Barclay's Group, Bob Diamond, who has close links with the chief executive of WPP Group, Sir Martin Sorrell.

At least one WPP Group media agency is believed to have been approached to compete for the brief.

MediaCom currently holds the account for RBS, while Mindshare has HSBC as one of its major global brands and MEC holds the Lloyds TSB account, making Maxus a possible contender due to client conflict issues. In all WPP holds the media accounts for more than 20 banks.

Overall responsibility for the review of the Barclay's account will be handled by Deanna Oppenheimer, chief executive of retail banking for Barclays in the UK.

The summer review market is heating up – yesterday Sony Ericsson also announced the review of its £125m global media planning and buying account.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs


Top 10 regional press ads
Trading Places: this week's people moves

Trading Places: this week's people moves

WPP appoints Roberto Quarta as chairman, Denise Turner becomes director of insight at Newsworks, and Simon Rees steps down as chief executive of Digital Cinema Media, in this week's round-up of people moves in advertising, marketing and media.

Newsworks appoints Denise Turner as director of insight

Newsworks appoints Denise Turner as director of insight

Denise Turner is leaving Havas Media Group after 14 years to become director of insight at Newsworks.


Get news by email