Absolute Radio nets four sponsorship deals

Absolute Radio has agreed more than £1m of sponsorships with four brands, including RAC on its breakfast show and Sky on Rock 'N' Roll Football for the second year running.

Absolute Radio: recent ad campaign
Absolute Radio: recent ad campaign

On Monday (11 July), RAC will become the headline partner of 'The Christian O'Connell Breakfast Show', replacing British Gas, in a deal brokered by ZenithOptimedia. Activity, including in-show credits, sponsorship trails and in-show features, will communicate RAC's key message that breakdown cover is an essential part of a summer holiday.

Sky has signed up for the second year running as the sponsor of Absolute's Premier League live football commentary, which starts mid-July.

The package, brokered by Mediacom, also includes presence on the Rock 'n' Roll Football section of the Absolute website, online display inventory and a breakfast show promotion to launch the partnership.

Absolute secured the rights to live commentary on one of the two 3pm games on Saturdays, as part of a three-year deal starting August 2010, that was agreed last February.

Screwfix, the tool supplies brand, has agreed its first sponsorship deal with Absolute. Negotiated by ZenithOptimedia, the deal attaches it to the sports bulletins throughout the summer, starting tomorrow (9 July).

Finally, Seat has taken a short-term traffic and travel bulletin sponsorship to promote its Copa range starting on Monday (11 July). This was negotiated by Mediacom.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Paddy McGuinness joins Bauer Radio for Sunday morning show

Paddy McGuinness joins Bauer Radio for Sunday morning show

Bauer Media has hired Paddy McGuinness, the host of ITV's 'Take Me Out', to present a Sunday show across its radio stations in the North of England and Scotland.

Share
Why Amazon should tread carefully in the wake of its Twitch.tv acquisition

Why Amazon should tread carefully in the wake of its Twitch.tv acquisition

Amazon pipped Google in the battle for Twitch.tv, the live streaming video platform which focuses on gaming-related content. Richard Smith, account director, business planning - intelligence, at Mindshare UK explains, explains why Amazon paid nearly $1bn for the platform.

Share
Media: Why programmatic is an opportunity, not a threat
[Sponsored feature]

Media: Why programmatic is an opportunity, not a threat

Programmatic is ripping up the advertising rule book. However, there's no need for marketers to fear, if you truly understand your brand's audience.

Share

Get news by email