Absolute Radio nets four sponsorship deals

Absolute Radio has agreed more than £1m of sponsorships with four brands, including RAC on its breakfast show and Sky on Rock 'N' Roll Football for the second year running.

Absolute Radio: recent ad campaign
Absolute Radio: recent ad campaign

On Monday (11 July), RAC will become the headline partner of 'The Christian O'Connell Breakfast Show', replacing British Gas, in a deal brokered by ZenithOptimedia. Activity, including in-show credits, sponsorship trails and in-show features, will communicate RAC's key message that breakdown cover is an essential part of a summer holiday.

Sky has signed up for the second year running as the sponsor of Absolute's Premier League live football commentary, which starts mid-July.

The package, brokered by Mediacom, also includes presence on the Rock 'n' Roll Football section of the Absolute website, online display inventory and a breakfast show promotion to launch the partnership.

Absolute secured the rights to live commentary on one of the two 3pm games on Saturdays, as part of a three-year deal starting August 2010, that was agreed last February.

Screwfix, the tool supplies brand, has agreed its first sponsorship deal with Absolute. Negotiated by ZenithOptimedia, the deal attaches it to the sports bulletins throughout the summer, starting tomorrow (9 July).

Finally, Seat has taken a short-term traffic and travel bulletin sponsorship to promote its Copa range starting on Monday (11 July). This was negotiated by Mediacom.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Oxis Media to roll out Jack FM brand across UK

Oxis Media to roll out Jack FM brand across UK

Oxis Media, the radio business run by Donnach O'Driscoll, has bought the rights to offer the Jack FM brand across the UK and Europe.

Share
Pepsi destroys London in viral prank

Pepsi destroys London in viral prank

Taking the ordinary and making it extraordinary gets our vote every time. And it doesn't get more ordinary than a bus stop, and more extraordinary than an alien invasion. The Pepsi prank is the best big brand stunt we saw today, but only because McDonald's didn't think of producing a Big Mac slanket. A missed opportunity.

Share
Daily Mail's financial update confirms tough press market

Daily Mail's financial update confirms tough press market

The UK's press market has had another tough trading start to the year, with widespread falls in print circulations and advertising spend, as typified in a financial update by the Daily Mail & General Trust today.

Share

Get news by email