Absolute Radio nets four sponsorship deals

Absolute Radio has agreed more than £1m of sponsorships with four brands, including RAC on its breakfast show and Sky on Rock 'N' Roll Football for the second year running.

Absolute Radio: recent ad campaign
Absolute Radio: recent ad campaign

On Monday (11 July), RAC will become the headline partner of 'The Christian O'Connell Breakfast Show', replacing British Gas, in a deal brokered by ZenithOptimedia. Activity, including in-show credits, sponsorship trails and in-show features, will communicate RAC's key message that breakdown cover is an essential part of a summer holiday.

Sky has signed up for the second year running as the sponsor of Absolute's Premier League live football commentary, which starts mid-July.

The package, brokered by Mediacom, also includes presence on the Rock 'n' Roll Football section of the Absolute website, online display inventory and a breakfast show promotion to launch the partnership.

Absolute secured the rights to live commentary on one of the two 3pm games on Saturdays, as part of a three-year deal starting August 2010, that was agreed last February.

Screwfix, the tool supplies brand, has agreed its first sponsorship deal with Absolute. Negotiated by ZenithOptimedia, the deal attaches it to the sports bulletins throughout the summer, starting tomorrow (9 July).

Finally, Seat has taken a short-term traffic and travel bulletin sponsorship to promote its Copa range starting on Monday (11 July). This was negotiated by Mediacom.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Havas Media wins media account for investment firm Source

Havas Media wins media account for investment firm Source

Havas Media International has been appointed to handle the international media planning and buying account for global investment firm Source.

Share
Welcome to the age of brands as broadcasters

Welcome to the age of brands as broadcasters

With so many brands producing their own content to reach consumers in innovative ways, they will need to up their game significantly as expectations grow, says Mindshare's Adam Fulford.

Share
Mail Brands' first major ad deal features George Lamb in video for Seat

Mail Brands' first major ad deal features George Lamb in video for Seat

Mail Brands, the new commercial operation that brought together sales at the DMG Media's national newsbrand titles, has released its first partnership with a major brand since forming in July.

Share

Get news by email