Primesight appoints Adrenalin's Tim de Monte as strategy director

Primesight, the outdoor media owner, has appointed Tim de Monte, currently sales and marketing director at Adrenalin Advertising, to the role of strategy director.

Tim DeMonte: appointed strategy director at Primesight
Tim DeMonte: appointed strategy director at Primesight

Initially, de Monte will cover the maternity leave for Louise Stubbings, strategy director for Kinetic and GroupM business. He will report to Primesight sales and marketing director Nigel Clarkson.

De Monte will work alongside the other two strategy directors – Steve Rackham, who works with the Posterscope team, and Rob Doel, who looks after IPM and barter companies.

A spokeswoman for Primesight said de Monte was a permanent member of the Primesight team, but could not confirm what he would do once Louise Stubbings' maternity period was over.

At Adrenalin Advertising, de Monte managed the sales and marketing for the outdoor media owner's portfolio of billboard advertising sites in London locations, the South East and nationwide.

De Monte has worked in the outdoor industry for 15 years and spent six years at Clear Channel Outdoor as group head and client services director, before joining Adrenalin Advertising in June 2006.

He also worked on the buying side at Concord, now part of Aegis Media’s Posterscope, and at Poster Publicity, now part of WPP's Kinetic, and at outdoor media owner APN Outdoor in Sydney.

Patel said: "We are delighted to welcome Tim to the team, he has a wealth of experience in outdoor and will prove to be real asset to Primesight."

Primesight recently announced plans for a £2m investment in its Network Rail portfolio and in May, it revealed the first results from its Primemobile research, a new offering to provide clients with information on the reach of their campaigns.

An outdoor campaign for TV channel Sky Atlantic is estimated to have reached 27.5 million adults, more than half the UK adult population.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

My Media Week: Barnaby Rothwell

My Media Week: Barnaby Rothwell

This week, Barnaby Rothwell, promotions director, UK & EMEA at Disneymedia+, focuses on a major collaboration with Sky and Pixar, the ongoing 'Star Wars Rebels' promotion and sorting wedding pics

Share
Hotpoint sponsors Good Food Channel

Hotpoint sponsors Good Food Channel

Hotpoint Appliances is sponsoring the Good Food Channel's World of Flavour strand in a six-figure deal, with idents running until September next year.

Share
Media Owners take games into their own hands

Media Owners take games into their own hands

A new generation of gamers is sharing and viewing content in ways that have caught the attention of media owners. But can they harness these trends to grow their businesses? Jason Kingsley OBE, chief executive of games maker Rebellion shares his thoughts.

Share

Get news by email