GMG Radio partners with We7 for on-demand service

GMG Radio, the owner of the Smooth, Real Radio and Rock Radio brands, has launched an on-demand service to allow users of the music-streaming website We7 to sample its radio stations.

We7: offering three GMG Radio music streams from today
We7: offering three GMG Radio music streams from today

From today (28 June), We7 users can listen to a mix of around 60 to 70 songs they are likely to hear on either Smooth, Real Radio and Rock Radio, combined with station trails, promos and jingles, but no ads.

We7 claims to have three million users every month and the three GMG Radio music streams will be updated by GMG Radio every week, with the imaging updated more frequently.

The deal is the second phase of GMG Radio’s relationship with We7. GMG Radio already provides we7 with Real Radio-branded news and entertainment in both audio and written form.

Jonathan Gillespie, group commercial director, GMG Radio said: "This deal provides another great way for consumers to sample our three brands and makes them available on a key platform where users are engaging with a wide variety of music genres."

Users will be able to listen to the Smooth, Real Radio and Rock Radio services while they are on the we7 website or using the We7 app, which launched in March, but they are not downloadable as a podcast.

Earlier this month, We7 announced it was to push into continental Europe to double its headcount, after an estimated seven-figure funding injection from investors, including former Genesis frontman Peter Gabriel.

Steve Purdham, chief executive of We7, said: "The power of great radio stations such as Smooth is its music ‘DNA’ and its personalities. Digital solutions have a long way to go to deliver that heritage.

"But digital radio is more than broadcasting what is being played now, with personalisation and portability becoming important. This way, digital audiences get the best of all worlds – the convenience of cloud-based music access and the passion of music from people who understand what audiences like."

GMG Radio is part of the Guardian Media Group.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

The end of digital doom-mongering is nigh... or is it?

The end of digital doom-mongering is nigh... or is it?

Digital prophets calling the doom of the old world are well past their sell-by date, says Mark Barber, planning director at the Radio Advertising Bureau.

Share
Mindshare's huddle: next generation technology and powering dreams

Mindshare's huddle: next generation technology and powering dreams

It's hard not to get caught up in the sheer 'wow' factor of Mindshare's annual huddle day, says Immediate Media's Toby Hicks.

Share
In pictures: Campaign Media Awards 2014

In pictures: Campaign Media Awards 2014

More than 550 leaders from media agencies, media owners and advertisers celebrated creativity in the media business at the Campaign Media Awards, held at the London Hilton on Wednesday 19 October.

Share

Get news by email