LoveFilm sponsors Gaydar breakfast show

LoveFilm, the movie rental service, is sponsoring the breakfast show hosted by Neil and Debbie on the digital radio station GaydarRadio.

LoveFilm: to sponsor breakfast show on GaydarRadio
LoveFilm: to sponsor breakfast show on GaydarRadio

The sponsorship started today (27 June) and will last for 13 weeks. It includes a range of on-air elements during the breakfast show, such as 10-second sponsor credits, 30-second promotional trails and sponsorship of a new "restaurant review" feature.

LoveFilm will sponsor two weekly 60-second review features, ‘Lovefilm.com Movie Minute’ and ‘Gaydar Gaming’, as well as the existing segment ‘Friends of Dorothy Film Club’.

‘Friends of Dorothy Film Club’, a weekly film section of Neil and Debbie’s show, looks at the week’s biggest film release on DVD and Blu-Ray and asks listeners to participate through Twitter and Facebook.

The relationship will extend online through a dedicated GaydarRadio page on the LoveFilm website and sponsorship of the breakfast show pages on the Gaydar website.

A special issue of Gaydar’s monthly digital magazine Playtime, which Gaydar claims is delivered to 180,000 men, will be rebranded for LoveFilm and offer video content of the latest games and movies.

As part of the sponsorship Gaydar will create a ‘LoveFilm.com and Lo-Profile’ wristband, which listeners can use to get into Lo-Profile, the Gaydar bar on Wardour Street, for free.

Gaydar is available on DAB radio in London and the Sussex Coast, on mobile and online at www.gaydarradio.com.

The sponsorship was negotiated between LoveFilm and Gaydar.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

The end of digital doom-mongering is nigh... or is it?

The end of digital doom-mongering is nigh... or is it?

Digital prophets calling the doom of the old world are well past their sell-by date, says Mark Barber, planning director at the Radio Advertising Bureau.

Share
Mindshare's huddle: next generation technology and powering dreams

Mindshare's huddle: next generation technology and powering dreams

It's hard not to get caught up in the sheer 'wow' factor of Mindshare's annual huddle day, says Immediate Media's Toby Hicks.

Share
In pictures: Campaign Media Awards 2014

In pictures: Campaign Media Awards 2014

More than 550 leaders from media agencies, media owners and advertisers celebrated creativity in the media business at the Campaign Media Awards, held at the London Hilton on Wednesday 19 October.

Share

Get news by email