Google to acquire Admeld for $400m

Google has agreed to acquire Admeld, the online advertising yield optimisation platform, for a reported $400m (£244m).

Admeld: set to be acquired by Google for a reported $400m
Admeld: set to be acquired by Google for a reported $400m

Admeld was founded in the US in 2007, started operating in the UK in January 2009, and has worked with clients including ITV, Mail Online, Dennis and Future.

Last week, it won best ad technology platform at the AOP Awards.

Competing with the likes of Rubicon Project, it will now form part of Google's online advertising services, which include search, the Google Display Network, YouTube, mobile ad network AdMob and DoubleClick, its ad exchange.

Neal Mohan, Google's vice-president of display advertising, said in a blog post yesterday: "Together with Admeld, we hope to make display advertising simpler, more efficient and more valuable, provide improved support and services, and enable publishers to make decisions across all their ad space.

"Of course, Admeld will continue to support other ad networks, demand-side platforms, exchanges and ad servers, to yield the best possible results for publishers."

The acquisition is likely to attract the attention of regulators in the US.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Omnicom reports 7% rise in pre-tax profit in Q2

Omnicom reports 7% rise in pre-tax profit in Q2

Omnicom Group, home to BBDO, DDB Worldwide and Omnicom Media Group, has reported a 7 per cent rise in pre-tax profits to $514.7 million for the second quarter, on the back of recovering ad markets and strong organic growth.

Share
Bloomberg appoints Matt Teeman as commercial director EMEA

Bloomberg appoints Matt Teeman as commercial director EMEA

Bloomberg Media has appointed former DMG Media and BBC Magazines leader Matt Teeman as its commercial director in Europe, Media East and Africa.

Share
CBS Outdoor acquires Van Wagner in $690m deal

CBS Outdoor acquires Van Wagner in $690m deal

Van Wagner, the outsize US poster company, has sold its billboard business to CBS Outdoor in a $690 million (£404 million) deal.

Share

Get news by email