UM London wins Statoil UK activity

UM London has picked up the estimated £2m UK media planning and buying account for Norwegian energy firm Statoil, which is running its first UK-specific marketing activity.

Statoil: appoints UM London to handle its first UK-specific marketing campaign
Statoil: appoints UM London to handle its first UK-specific marketing campaign

The IPG agency has booked a campaign to start this month to raise the company's profile in the UK, where it has yet to conduct any business.

The energy company selected UM London without a pitch, as it already uses UM for media buying in Europe, the Middle East and Africa.

Statoil's campaign aims to target an "informed elite" audience of business leaders, Government ministers and senior civil servants as they plan to shape the policy for the UK's future energy mix.

High-end business brands such as The Telegraph, The Times, the Financial Times and The Economist will also be used for press messaging, in print and online.

Outdoor advertising will focus on high-impact and premium sites, while digital activity will include bespoke formats and iPad advertising to reinforce the message that Statoil is operating at the cutting-edge of technology.

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