Morrisons begins a week-long offer that give shoppers 6p off fuel if they spend £40 in store. Full page ads appear in The Daily Mirror, The Sun, The Daily Express, The Daily Mail, The Times, The Daily Telegraph and The Independent.
Virgin Media has a dig at Sky's ongoing fairytale themed campaign in The Times. An ad tells readers "not all fairytales have happy endings," and promises a better package deal than its rival.
The National Lottery takes out a page in The Sun to advertise its latest jackpot. The ad promises 15 UK winners in tomorrow's draw.
Starbucks takes out a page in The Guardian to advertise its breakfast foods under the strapline "it's bigger than coffee". The Guardian also promotes a readers offer for a Starbucks breakfast for free from Thursday.
Asda advertises a DVD offer in The Sun. Shoppers can choose a free film when they buy 'Avatar' on Blu-ray.
Northern and Shell promotes its OK! magazine with a money-off deal on the cover of The Daily Express.
Mini takes out a full page in the Daily Telegraph to promote offers and direct readers online for more information.
ITV continues its campaign for new week-long drama series 'Injustice'. The ads appear across all the broadsheets and The Daily Mail.