Parental warnings to be added to online music videos

Logos warning parents about explicit content are to be added to the beginning of songs and music videos found on online video platforms and services, including YouTube, Spotify and Vevo.

Online music: parental warnings will be included on 'explicit' tracks
Online music: parental warnings will be included on 'explicit' tracks

Music industry group BPI today outlined plans to "update for the digital age" its 16-year-old Parental Advisory Scheme, which warns about the use of strong language or depictions of sex and violence.

Record labels and retailers in the UK currently operate the scheme on physical formats with a familiar system of black and white logos highlighting how video and music may be offensive or unsuitable for children.

The BPI's updated scheme will now stipulate that UK digital music retailers and streaming services should clearly display the logo or the word "Explicit" alongside any music or video files flagged as containing explicit content.

Despite some digital services like Apple's iTunes store already flagging explicit content, the BPI said that the majority had not yet implemented a guidance system and doing so would assist consumers by creating consistent labelling across all music formats.

The new scheme would also help standardise the practise of record companies flagging digital files with "metadata," the BPI said, which indicates whether songs or videos contain explicit content.

Geoff Taylor, chief executive of BPI, said: "We think it is important for parents to get the same standards of guidance and information online as they get when buying CDs or DVDs on the high street.

"We are updating our Parental Advisory Scheme for the digital age to ensure that explicit songs and videos are clearly labelled, giving parents the ability to identify material that may not be appropriate for their children."

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

IPG Mediabrands buys UK mobile ad developer Mubaloo

IPG Mediabrands buys UK mobile ad developer Mubaloo

Interpublic has bought British enterprise mobile consultancy and app developer Mubaloo for an undisclosed sum.

Share
Super Bowl 50: which brands flew and flopped on social media?

Super Bowl 50: which brands flew and flopped on social media?

This year's American football spectacle showed the effectiveness of social activations – from free pizza from Papa Johns, to a $1m prize from Esurance.

Share
BT was busiest TV advertiser in January

BT was busiest TV advertiser in January

BT was by far the busiest advertiser on UK TV in January 2016, racking up nearly 4,000 minutes of screen time.

Share

Get news by email