Media Bitch's Diary 20 May

This week Bitch goes Scouting for Girls with Absolute Radio, relights her fire with JCDecaux Airport, goes for a bath and gets behind The Mirror.

Absolute Radio: all smiles for the Smart ForTwo campaign competition
Absolute Radio: all smiles for the Smart ForTwo campaign competition

Absolute silence

Bitch has heard of some ridiculous things in her time (this is media after all), but thinks that Absolute Radio has taken the top prize this week.

In association with Mercedes-owned Smart Cars to promote its "Smart ForTwo" campaign, booked through WPP agency Maxus, the station put on a "silent gig", where competition winners attended a gig at The Bargehouse on London’s South Bank by pop group Scouting for Girls, with the whole audience listening to the gig on headphones.

Now Bitch isn’t one to cast aspersions, but next time you go to the canteen guys, check what sort of mushrooms they are serving, as they may not be the normal type.

Take That...and party

Bitch is glad to hear that corporate hospitality seems to be picking up once again, with media companies yet again getting out their wallets. News reaches Bitch that leading the charge is out-of-home company JCDecaux, who have booked not only tickets, but also a box for Bitch’s favourite boys Take That.

Now Bitch isn’t one to cast aspersions about women of a certain age (she is one), but she doesn’t think she has to go far to figure out that there is a certain person in the marketing department who used to have just a little bit of a crush on Gary, Robbie, Mark, Jason and Howard…not that that affected the choice of gig, Bitch is sure. Liz, you know who you are…whoops.

Bubbles, darling...

Bitch knows that yield optimisation and ad networks and are not subjects that create excitement in every part of medialand, but throw a few cocktails into the mix, and the great and good are disrobing before you can say "demand-side platforms".

At a very oversubscribed industry soiree, Bitch hears that some guests of Rubicon Project didn't need asking twice to find a bit of "personal space", by taking advantage of the rooftop whirlpool bath (we're not allowed to call it by its trade name) at the Soho Sanctum.

Bitch is intrigued to Julia Smith from Jemm Media and Richard Swan from Hachette, who didn't see the lack of a cossy as any kind of barrier to enjoying a few bubbles.

After, presumably, their skin went all wrinkly, the group ended with kebabs in Maroush, courtesy of Rubicon's Jay Stevens. Jazzle Kebazzle! Classy guys, classy.

Grant rant

Over to The Independent, where this week Richard Bacon broadcast his BBC Radio 5 Live show, on a day when super injunctions hit the headlines. Rom-com fop Hugh Grant, a guest on the show, said of tabloid red-tops: "We don’t want them, and the sooner they go out of business the better", in a tone Bitch only wishes she could muster.

Bitch thinks that one of her favourites in the media game, Simon Kelner, editor-in-chief at The Independent, must have seriously been able to take the high ground in that conversation, with both Bacon and Grant having been caught out for indiscretions by tabloid titles.

Although she loves The Indie, Bitch had to hand it to the Mirror this week, which shot back in true Bitch style.

The editor of the Trinity Mirror-owned tabloid, Richard Wallace, decided to exact its own revenge by sticking posters up and around Grant’s neighbourhood. 

Referring to Grant as an "ex-prostitute user", the posters gave him a good dressing down, stating: "This is floppy-haired Hugh John Mungo Grant" and banning him from reading the title. It instructed readers: "In the event you see Mr. Grant, 50, buying or even glancing at a copy of the Daily Mirror…ask him to slowly put the paper down and step away from the paper." Ouch.

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