James Bond fans posed social media secret mission

Hodder & Stoughton, the publisher, has rolled out a social media 'secret mission' to promote the launch of its new James Bond novel, 'Carte Blanche'.

License to drive: car featured in new Bond novel 'Carte Blanche'
License to drive: car featured in new Bond novel 'Carte Blanche'

The campaign, created by FreshNetworks, the social media agency, challenges James Bond fans to answer a series of questions on Twitter and Facebook and travel to Bond-related locations across London to piece together clues to solve a secret mission.

Updates on the mission will be regularly posted on the Carte Blanche Facebook page.

The competition ends on 25 May when the overall winner will be picked up in a  chauffeur-driven, Bentley Continental GT, which is the car driven by Bond in Carte Blanche.

They will be driven to the five-star Lanesborough Hotel to meet the author Jeffery Deaver and receive a signed copy of the novel a day before the official launch date on 26 May.

Runners-up will receive invitations to an event with Jeffrey Deaver on 26 May.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Smith replaces Weston at Clear Channel

Smith replaces Weston at Clear Channel

Clear Channel has hired Mark Smith, the planning operations director at Kinetic, in the new role of agency director, replacing Ged Weston, who is joining Eye Airports as sales director.

Share
Advertisers and agencies get ready for The X Factor

Advertisers and agencies get ready for The X Factor

With the public so interested in the judges, is the new series destined to be a success with brands, Maisie McCabe asks.

Share
Media business rankings

Media business rankings

22 August: Starcom MediaVest Group lands P&O Ferries, Arena scoops Merck and Havas Media captures Penguin Random House.

Share

Get news by email