James Bond fans posed social media secret mission

Hodder & Stoughton, the publisher, has rolled out a social media 'secret mission' to promote the launch of its new James Bond novel, 'Carte Blanche'.

License to drive: car featured in new Bond novel 'Carte Blanche'
License to drive: car featured in new Bond novel 'Carte Blanche'

The campaign, created by FreshNetworks, the social media agency, challenges James Bond fans to answer a series of questions on Twitter and Facebook and travel to Bond-related locations across London to piece together clues to solve a secret mission.

Updates on the mission will be regularly posted on the Carte Blanche Facebook page.

The competition ends on 25 May when the overall winner will be picked up in a  chauffeur-driven, Bentley Continental GT, which is the car driven by Bond in Carte Blanche.

They will be driven to the five-star Lanesborough Hotel to meet the author Jeffery Deaver and receive a signed copy of the novel a day before the official launch date on 26 May.

Runners-up will receive invitations to an event with Jeffrey Deaver on 26 May.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Digital out of home: navigating the revolution of the oldest medium

Digital out of home: navigating the revolution of the oldest medium

Drawing on market trends from outdoor's second-quarter results, Primesight's Chris Forrester warns against an industry eating itself.

Share
My Media Week: Simon Kilby

My Media Week: Simon Kilby

This week, Simon Kilby, head of marketplace, Bauer Media, readies the national launch of Magic on DAB and celebrates future change at Bauer Radio's annual conference, with dire consequences the next day.

Share
Piers Morgan becomes editor-at-large of MailOnline US

Piers Morgan becomes editor-at-large of MailOnline US

Piers Morgan, formerly of CNN and Trinity Mirror, has been appointed editor-at-large of MailOnline's US operation.

Share

Get news by email