OMD takes top spot on Thinkbox TV Planning Awards shortlist

The shortlist for the Thinkbox TV Planning Awards 2011 has been announced, with OMD leading the pack with three entries in two shortlisted categories.

Thinkbox TV Planning Awards: 2011 shortlist is announced
Thinkbox TV Planning Awards: 2011 shortlist is announced

The Omnicom-owned agency has been shortlisted twice in the Integrated Category, first for its work on 'Winning the World Cup for Carlsberg' and 'Christmas Invitations to Feel Good' for high-street retailer Boots, and also in the Sponsorship Category for its 'Thank Worcester for That' work for Worcester, Bosch group.

Following OMD is sister agency Manning Gottlieb OMD, which is shortlisted in two categories, Integrated and Ongoing. In the Integrated Category, its work on the campaign 'From Seasonal Supermarket to integrated content provider' for client Waitrose made the grade, while its 'How Emotional Engagement led to Commercial Success' work for sister retailer John Lewis also made the shortlist.

Other agencies with one shortlisted entry include MPG Media Contacts for its Camelot campaign, 'Camelot: Using TV advertising to drive over £400m to good causes over 10 years' in the Ongoing Category; BBH for the 'Live in Harmony' campaign for client Yeo Valley in the Newcomer Category; Carat for its campaign 'Anchor Squirty Cream  –  Every Dessert Deserves a Squirt' for client Arla Foods, also in the Newcomer Category; Starcom for 'Sharwood’s Recipe for Success: Chinese food in Minutes' for Sharwood’s on the Sponsorship list; MEC for 'Wii Fit Plus – The F45+ plan' for Nintendo in the Response Category, and UM London for Microsoft Bing 'Bing Breaks' in the Innovation Category.

For the full list see the table below:

Thinkbox TV Planning Awards Shortlist 2011
Integrated    
Entered by Client Campaign Name
Manning Gottlieb OMD Waitrose From seasonal supermarket to integrated content provider
Mindshare supported by Leo Burnett, Meteorite & IDS Homebase Transforming the Nation
OMD UK Carlsberg Winning the World Cup for Carlsberg
OMD UK Boots Christmas Invitations to Feel Good
     
Ongoing    
Entered by Client Campaign Name
Manning Gottlieb OMD John Lewis How emotional engagement led to commercial success
MPG Camelot Camelot: Using TV advertising to drive over £400m to good causes over 10 years
PHD Sainsbury's How consistent use of television helped create perfect results for Sainsbury's
     
Newcomer    
Entered by Client Campaign Name
BBH Yeo Valley Live in Harmony
Bray Leino Danepak Danepak 'Perfekt Food Moments' with Channel 4
Carat Arla Foods Ltd Anchor Squirty Cream - 'Every dessert deserves a squirt'
     
Sponsorship    
Entered by Client Campaign Name
MEC Access Specsavers Specsavers - The TV Book Club
OMD UK Worcester, Bosch Group Thank Worcester for That
PHD North AG Barr - Rubicon The ICC World Twenty20 on Sky Sports sponsored by Rubicon
Starcom Sharwood's Sharwood's recipe for success: Chinese food in minutes broadcast content solution
     
Innovation    
Entered by Client Campaign Name
UM London Microsoft - Bing Bing Breaks
ZenithOptimedia & BMB Molson Coors - Carling Carling World Cup Live Ads
     
Response    
Entered by Client Campaign Name
Digital & Direct Communications, working in partnership with MediaCom Sky  How Sky used some Fairytale magic to turn around the fortunes of DRTV
MEC  Nintendo Wii Fit Plus - The F45+ plan
Total Media Alibaba.com Using TV to get close to the business mind-set

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