AdConnection wins £2m Fashion Union media account

Fashion Union, the fashion retail site, has appointed AdConnection to handle its £2m media planning and buying.

Fashion Union: hands account to AdConnection
Fashion Union: hands account to AdConnection

AdConnection was appointed to the account without a competitive pitch. Fashion Union previously booked its advertising directly with media owners.

Fashion Union sells women's and menswear as well as accessories and offers next day delivery to consumers.

Historically the advertiser has focused its spend on press ads but is to advertise on TV for the first time this autumn.

Pawan Khosla, chief executive of Fashion Union, said: "AdConnection impressed us with a senior, fast turnaround team, with the creativity and results to maximise our campaigns."

Catherine Becker, chief operating officer, AdConnection said: "We are delighted to be working with such a prestigious client that needs to maximise the return on its advertising investment.

"We look forward to creating some great campaigns with Fashion Union. We are looking for the best partnerships with media owners to maximise value for this exciting business."

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Havas Media wins media account for investment firm Source

Havas Media wins media account for investment firm Source

Havas Media International has been appointed to handle the international media planning and buying account for global investment firm Source.

Share
Welcome to the age of brands as broadcasters

Welcome to the age of brands as broadcasters

With so many brands producing their own content to reach consumers in innovative ways, they will need to up their game significantly as expectations grow, says Mindshare's Adam Fulford.

Share
Mail Brands' first major ad deal features George Lamb in video for Seat

Mail Brands' first major ad deal features George Lamb in video for Seat

Mail Brands, the new commercial operation that brought together sales at the DMG Media's national newsbrand titles, has released its first partnership with a major brand since forming in July.

Share

Get news by email