Independent to launch 30p Saturday edition of i

Independent Print's i, the newest paper on UK newsstands, will launch a 30p Saturday edition from 7 May.

The i: Independent Print readies 30p Saturday edition
The i: Independent Print readies 30p Saturday edition

The concise daily digest and sibling to The Independent announced its aims, in a statement today, to provide an "essential weekend briefing" across the UK and Ireland "by combining intelligence with brevity, and depth with speed of reading".

The newspaper publisher claims the one-section Saturday edition is a response to popular demand. It follows the extension of the 20p weekday i across the whole of Scotland, Northern Ireland and Ireland.

Andrew Mullins, managing director of i and The Independent, said: "The forthcoming Saturday launch reflects the success we have had so far with i.

"As the circulation figures for i continue to hold strong, it shows the appetite readers in the UK have for a digested quality read. We have very high hopes for our Saturday edition."

The title launched in October 2010 and is specifically targeted at readers and lapsed readers of quality newspapers, and those of all ages who want a comprehensive digest of the news in printed form.

Its launch was boosted at the start of the year with a TV advertising campaign featuring Independent columnist Dom Joly and Jemima Khan.

In the latest ABC figures for March, i has recorded a circulation of 172,250, and a combined circulation of 355,000 copies a day with its sister paper, The Independent.

Simon Kelner, editor-in-chief of i and The Independent, said: "With the growing success of the weekday edition of i, it is natural that we would want to add a Saturday edition.

"The demand from readers has been such that this is a no-brainer, and we are looking forward to producing a quality one-section companion to the weekend."

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

The end of digital doom-mongering is nigh... or is it?

The end of digital doom-mongering is nigh... or is it?

Digital prophets calling the doom of the old world are well past their sell-by date, says Mark Barber, planning director at the Radio Advertising Bureau.

Share
Mindshare's huddle: next generation technology and powering dreams

Mindshare's huddle: next generation technology and powering dreams

It's hard not to get caught up in the sheer 'wow' factor of Mindshare's annual huddle day, says Immediate Media's Toby Hicks.

Share
In pictures: Campaign Media Awards 2014

In pictures: Campaign Media Awards 2014

More than 550 leaders from media agencies, media owners and advertisers celebrated creativity in the media business at the Campaign Media Awards, held at the London Hilton on Wednesday 19 October.

Share

Get news by email