My Media Week: David McEvoy

This week David McEvoy, marketing director at JCDecaux, starts early on the Eurostar, checks on the Olympic bids and covets his FT image.

David McEvoy: marketing director at JCDecaux
David McEvoy: marketing director at JCDecaux

Monday

I leave my house at 3.50am. During my drive, I listen to Dotun Adebayo's 'Up All Night' on Radio 5 Live, which feels strange at this time of day. It takes one hour to get to St Pancras, which is looking great with the Olympic rings in place – the new high-speed Javelin trains will run to the Olympic Park from here, taking only seven minutes. I fully charged the BlackBerry in the car, so I get the Olympic auction emails telling us which lots have sold and at what price.

Meet Steve Cox from JCDecaux Airport at ridiculous o'clock. We get the 5.25am Eurostar to Paris, to our French office in Neully-sur-Seine, consuming the Telegraph en route. Keep thinking I should have an iPad by now like the majority of business passengers I see accessing the Times online. There is something about the feel of paper, though I confess I get the FT more for my image than its content.

Fantastic taxi ride to our French office – the circuit of the Arc de Triomphe is as hair-raising as normal. A two-hour brainstorm takes place with the head of marketing in France, Albert Asseraf, on our digital outdoor strategy going forward. Manage to catch the 12.13 back to London and am at my desk for 2pm for an afternoon's work.

6.50pm and time to head home. It seemed a great idea at the time to do Paris in a morning, but 15 hours later I am feeling my age.

Tuesday

Out of the office today as I'm accompanying my wife to hospital, where a three-hour visit turns into eight hours. I finish three Sudokus, the quick crossword and the whole of the Telegraph cryptic crossword – a once-in-a-month occasion. (Clue - all are drunk on English Beer.  Answer - Real Ale [anagram of all are]).

It's a sunny day outside and the answer starts drumming into my brain. The good thing about hospitals now is you can use your mobile and keep up-to-date with emails, so I see we have sold more Olympic lots. We put a lot of effort into marketing our new assets for the Olympics and it seems to be paying off. 

Wednesday

A day of speech writing. Our international conference of 56 JCDecaux countries is coming up fast and I am scheduled to speak with Eric Penot, our global head of digital. I have a conference call with him in the states at 14.00 UK time.

There's a major conundrum – our new social media site at JCDecaux means that we are sharing a lot more material globally. Before I could use videos and pictures no-one had seen – now everyone has seen all my best stuff.

Over 750,000 people have now viewed Lynx 'Angels' on YouTube, so it's not going to be the climax to the conference I was hoping for. Not sure I like this level playing field of information – how am I going to stand out?

Thursday

Have a meeting regarding our revamp of Euston and Waterloo stations which will see them transformed with one of the biggest ever investments into the rail advertising estate. I've had a virtual 3D model of Euston built to bring it to life for advertisers and clients. Next step is to find the launch advertiser who will want to dominate a major new communication hub in London.

I met with Professor Michael Hulme earlier in the day on his new mobile lives project. He tells me of a great quote from Eric Schmidt proclaiming "the end of silent walls". I think this is a great analogy for our rail investment plans.

That night I attend the Revolution Awards at The Grosvenor. I'm with James Davies of Hyperspace who is shortlisted for the joint work we did on Nokia Point and Find.

Unfortunately we come second. Host Jack Whitehall, however, is very funny and lightens the mood. I meet Scott Seaborn from Ogilvy who lives next door to my taxi driver from Haslemere. We share my taxi home. No idea what we talked about.

Friday

Software session for the new delivery system for Postar. It will be revolutionary. Getting the language changed from buying panels to buying ratings will be an interesting journey. Wish I'd carried the Postar device with me this week to map my movements. I head to Waterloo in a taxi, spotting the new Google Voice recognition posters using phonetics, which I love.

From the media owners' medium to the new media's medium – a lovely thought for the weekend and a possible insight into my conference speech.

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