MPG Media Contacts wins Circle Health media business

MPG Media Contacts has won the integrated media planning and buying account for Circle Health, the healthcare partnership that runs and builds hospitals.

Circle: MPG wins media business
Circle: MPG wins media business

The incumbent on the account was Walker Media, which resigned from the business last September.

The account is worth just under £1m, according to MPG Media Contacts, and the scope of the work covers offline and online channels in the UK.

Circle, which became the first private UK firm to run an NHS hospital last year when it won the tender to run Hinchingbrooke Hospital, plans to build a network of 30 hospitals across the UK in the coming years. 

Paul Frampton, managing director, MPG Media Contacts, said: "We're proud to be working with Circle, which does an excellent job in the Healthcare sector.

"Our primary aim will be to deliver them an integrated media strategy that will bring them real value this year."

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up

Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up

Waitrose has joined forces with Channel 4 and produced a Saturday morning lifestyle and cookery programme called 'Weekend Kitchen with Waitrose', with TV presenters Lisa Snowdon and Steve Jones signed up to front it.

Share
Newspaper ABCs: Guardian smashes through 100m browsers in March 2014

Newspaper ABCs: Guardian smashes through 100m browsers in March 2014

The Guardian reached more than 100 million monthly unique browsers for the first time in March, according to Audit Bureau of Circulations figures published today.

Share
Toyota achieves the impossible by calming angry Roman drivers

Toyota achieves the impossible by calming angry Roman drivers

Italians swearing and shouting while sitting behind the wheels of their cars and negotiating the busy streets of Rome could become a thing of the past if they all start driving Toyota's Hybrid vehicles, implies a short film for the car brand.

Share

Get news by email