Mindshare bolsters strategy team with two client director hires

Mindshare has appointed Chris Cardew and Caroline Dowsett as client directors to beef up its UK strategy team.

Chris Cardew: joins Mindshare
Chris Cardew: joins Mindshare

Cardew and Dowsett will report to Alistair Green, head of strategy in Mindshare’s business planning department. They will provide senior support to a strategy team of 10.

Dowsett most recently worked as head of media, brand and digital planning at News International.

She will be responsible for further developing the communication strategy for Diesel and TK Maxx, as well as a number of Nestlé brands.

Cardew joins from Naked, where he held the role of senior strategist leading accounts such as Foster’s, Discovery Channel and Sony Europe. 

At Mindshare, Cardew will be responsible for developing the communication strategy for Land Rover, Jaguar and ITV.

Green said: "I’ve been trying to build a team of strategists who can integrate deep understanding of our client’s business, brand and consumers.

"Chris and Caroline are two of a very rare breed who can fulfil all of these requirements and I’m thrilled to have them both onboard."

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

VivaWomen! puts on a show

VivaWomen! puts on a show

Something exciting happened at Saatchi & Saatchi last night that pushed beyond advertising, writes Jo Wallace, creative director, Saatchi & Saatchi.

Share
Sven-Göran Eriksson stars in BetVictor ad

Sven-Göran Eriksson stars in BetVictor ad

Sven-Göran Eriksson, the former England football team manager, features in BetVictor's newest TV ad.

Share
Vizeum wins £60m Burger King European media business

Vizeum wins £60m Burger King European media business

Burger King, the fast-food chain, has appointed Vizeum to handle its consolidated European media planning and buying account, estimated to be worth €74 million (£58.7 million).

Share

Get news by email