Mindshare bolsters strategy team with two client director hires

Mindshare has appointed Chris Cardew and Caroline Dowsett as client directors to beef up its UK strategy team.

Chris Cardew: joins Mindshare
Chris Cardew: joins Mindshare

Cardew and Dowsett will report to Alistair Green, head of strategy in Mindshare’s business planning department. They will provide senior support to a strategy team of 10.

Dowsett most recently worked as head of media, brand and digital planning at News International.

She will be responsible for further developing the communication strategy for Diesel and TK Maxx, as well as a number of Nestlé brands.

Cardew joins from Naked, where he held the role of senior strategist leading accounts such as Foster’s, Discovery Channel and Sony Europe. 

At Mindshare, Cardew will be responsible for developing the communication strategy for Land Rover, Jaguar and ITV.

Green said: "I’ve been trying to build a team of strategists who can integrate deep understanding of our client’s business, brand and consumers.

"Chris and Caroline are two of a very rare breed who can fulfil all of these requirements and I’m thrilled to have them both onboard."

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Pre-tax profits fall by 90% at UTV

Pre-tax profits fall by 90% at UTV

UTV Media has reported a fall in pre-tax profits of 90 per cent for the first half of 2015.

Share
Why publishers' brand strategy must be fluid and flexible

Why publishers' brand strategy must be fluid and flexible

Jerry Wright, the chief executive of ABC, warns not to place too much faith in false dawns or recent sunsets in the publishing sector.

Share
The trillion dollar question: can Facebook's virtual assistant succeed where others have failed?

The trillion dollar question: can Facebook's virtual assistant succeed where others have failed?

Think of a world where Facebook knows where you are, where your next meeting is, and how long it'll take you to get there, imagines Mindshare's head of mobile.

Share

Get news by email