Mindshare bolsters strategy team with two client director hires

Mindshare has appointed Chris Cardew and Caroline Dowsett as client directors to beef up its UK strategy team.

Chris Cardew: joins Mindshare
Chris Cardew: joins Mindshare

Cardew and Dowsett will report to Alistair Green, head of strategy in Mindshare’s business planning department. They will provide senior support to a strategy team of 10.

Dowsett most recently worked as head of media, brand and digital planning at News International.

She will be responsible for further developing the communication strategy for Diesel and TK Maxx, as well as a number of Nestlé brands.

Cardew joins from Naked, where he held the role of senior strategist leading accounts such as Foster’s, Discovery Channel and Sony Europe. 

At Mindshare, Cardew will be responsible for developing the communication strategy for Land Rover, Jaguar and ITV.

Green said: "I’ve been trying to build a team of strategists who can integrate deep understanding of our client’s business, brand and consumers.

"Chris and Caroline are two of a very rare breed who can fulfil all of these requirements and I’m thrilled to have them both onboard."

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Banner ads at 20: why don't people want their faces on elves?

Banner ads at 20: why don't people want their faces on elves?

Graeme Noble, the executive creative director at TMW, reflects on 20 years of digital.

Share
WPP posts 3 per cent rise in third-quarter revenue

WPP posts 3 per cent rise in third-quarter revenue

WPP's third-quarter revenues rose 3.1 per cent to £2.8 billion, according to the company's trading report.

Share
Channel 4 expands interactive ads to mobile

Channel 4 expands interactive ads to mobile

Channel 4 has expanded its interactive ad formats to tablet and mobile devices.

Share

Get news by email