Media Bitch's Diary 8 April

This week Bitch attends the IPA Members' Lunch, goes for a ride with outdoor specialist Signature, and runs it all off with Admedia.

The Savoy: the IPA Members' Lunch menu
The Savoy: the IPA Members' Lunch menu

IPA two-course lunch a little much for the delicate

Bitch doesn’t normally do lunches (far too early in the day for this party girl), but she thought she’d make an exception for the IPA Members’ Lunch at the Savoy Hotel on Wednesday, where the IPA’s new president Nicola Mendelsohn, revealed her plans for the future of advertising (go girl). However, from the look of the picture, she looks like she's gone a bit mad with the crayon set.

Appears the plans for the future of advertising don’t include a return to the halcyon days before the downturn as, although Bitch enjoyed the Champagne reception, the whispers of it being an "austerity" lunch, with just two courses instead of three, did the rounds quite early on.

Some of you really are used to the high life aren’t you, my delicate little flowers…

Bitch enjoys a ride

It’s not often that Bitch comes across men selling their bodies for charity, but she’s not averse to it. But before you ladies get too excited (the heat outside has probably set you off already), things are not quite what they seem at regional outdoor specialist Signature Outdoor.

Three of the staff are taking up the challenge to complete the Etape, the ninth stage of the Tour de France, for Macmillan Cancer research. It’s been ages since Bitch has been back in the saddle, but she loves a good ride, and is glad her outdoor boys are stiffening their resolve to accept the challenge.

Pictured is sales director James Harrison doing his Iron Man bit.

Signature are holding a fundraiser on the 30 June, where there will be a couple of live bands playing, and a raffle offering anything from cinema systems to, bizarrely, hula hoop lessons!

Missing some lunches could be the order of the day

Actually, the media industry seems to be back in full swing with its charity hat on again, as word reaches Bitch that another outdoor company, Admedia, have run the annual race, Miles for Missing People, which raises money for, well, charities representing missing people.

Bitch has been sent a picture of their athletic prowess. Darlings, love what you’re doing for the cause, but Bitch doesn’t think you’ll be worrying the Olympic Committee any time soon.

Mother's ruin ruins the single girl

Bitch doesn’t know quite what it is, but she seems to be on the list for several gin-based parties this week, with Bombay Sapphire launching a "night infused with imagination" (whatever that means) and literally 10 minutes after that, a night with The Adventurists Film Festival and Hendricks Gin. She knows that the sun is coming out, but this is getting ridiculous.

She ‘s not sure they know what they’re letting themselves in for, as all of Bitch’s memories of "gin-infused" nights involve sitting on the stairs at parties, with mascara running down her face, complaining that "nobody likes my new shoes."

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