Rocket propels Radioplayer's online campaign

Today's launch of the Radioplayer centres on the UK's leading music, lifestyle and social networking sites, including YouTube, MySpace and MSN.

Radioplayer: unites the BBC with Guardian Media Group, Global Radio, Absolute Radio and Radio Centre
Radioplayer: unites the BBC with Guardian Media Group, Global Radio, Absolute Radio and Radio Centre

The long-awaited online service brings together the offerings of the BBC with commercial radio. It is now available across all the UK's major radio networks and has already been embraced by a number of advertisers including Volvo and Direct Line.

Omnicom's Rocket has devised an online campaign that increases awareness of the service among existing audiences of the BBC and commercial radio by contextually targeting music lovers.

Activity includes animated display ads created by Albion, which behaviourally targets music lovers on networks. It targets users with dynamic feeds that direct them to relevant radio stations, which they can listen to in real-time.

The online service unites the BBC with commercial radio groups Guardian Media Group, Global Radio, Absolute Radio and commercial radio trade body Radio Centre. It has been developed as part of the BBC's public service remit to support digital radio and is intended to simplify a complex, inconsistent and fragmented online listening experience.

Dino Myers-Lamptey, head of strategy at Rocket, said: "This launch shows what can be achieved when big brands collaborate to deliver solutions, driven by the interest of consumers.

"It will ultimately bring more choice to radio listeners through simplifying the experience by the smart use of the latest digital technology."

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Watch the first YouTube clip, nine years on

Watch the first YouTube clip, nine years on

This week marks the ninth anniversary of the first clip uploaded on YouTube, a 19-second video of YouTube co-founder Jawed Karim at the San Diego Zoo.

Share
Yahoo hosts exclusive X-Men: Days of Future Past films

Yahoo hosts exclusive X-Men: Days of Future Past films

Yahoo has partnered with film distributor Twentieth Century Fox to create a global content hub on its Yahoo Movies platform for new release 'X-Men: Days of Future Past'.

Share
My Media Week: Stuart Taylor

My Media Week: Stuart Taylor

This week, Stuart Taylor, chief executive, Kinetic UK, is inspired by the new tech coming to market and how wearables and smart cities will impact on OOH.

Share

Get news by email