Times digital subscribers revealed at 79,000

News International has revealed the number of monthly subscribers to The Times and The Sunday Times' digital editions, which have been behind a paywall since July, have grown more than 60% in the last four months to 79,000.

The Times website: subscription growth
The Times website: subscription growth

The internal figures also indicate there was also a 3% increase year on year in the paid readership of The Times across print and digital.

News International also said it is "expected that the trajectory of paid readership will put The Sunday Times into year-on-year growth in July 2011".

Combined, The Times and The Sunday Times had 79,000 monthly digital subscribers at the end of February, up from just under 50,000 on 31 October 2010, according to the results.  

This includes subscribers to the digital sites as well as to The Times iPad app and the Kindle edition.

In total there were 228,000 joint print/digital and digital-only subscribers to The Times and The Sunday Times at the end of February. Of those customers that had a joint print/digital subscription, close to 90% were actively engaged with the digital products.

The new digital products launched on 2 July 2010 and The Times and The Sunday Times have notched up a total of 222,000 sales, surpassing double the figure of 105,000 as at 31 October 2010.

The figures include total sales of one-day passes to the websites along with cumulative sales of the Sunday Times iPad app, which launched at the end of last month.

Rebekah Brooks, chief executive of News International, said: "Not only do [these figures] continue to demonstrate that ever larger numbers of people are willing to pay for quality journalism across a variety of digital formats, they also tell a great growth story for The Times which will be matched by The Sunday Times very soon. This has been achieved in a very short time.

"Our industry is being redefined by technology and we will no longer measure the sales and success of our newspapers in print circulation terms alone. The combination of print and digital is a potent force for our great journalism and our commercial success. Our rapidly growing customer base is incredibly attractive to advertisers due to their engagement levels and profile."

In 2009, when Times and Sunday Times content was free to access at Times Online and News International still published ABCe unique user figures, Times Online was attracting in the region of 19 million global unique users.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Lost in translation: when brand taglines don't travel

Lost in translation: when brand taglines don't travel

These might be some of the most memorable brand taglines in English but when they cross oceans, they mean something entirely different. We searched the depths of the internet to find the best, or worst.

Share
Traditional TV viewers predicted to drop as mobile fuels rise in online video

Traditional TV viewers predicted to drop as mobile fuels rise in online video

Linear TV viewing figures are set to drop worldwide for the first time next year, with online video consumption set to rise by 23.3 per cent in 2015, according to a report by ZenithOptimedia.

Share
The 7 deadly sins of brand management - and how to avoid them

The 7 deadly sins of brand management - and how to avoid them

Some of the most valuable assets a firm has are the brands it has developed. Brands create identification, differentiation and value for customers and shareholders alike. By influencing customer choice, creating a loyal and passionate following as well as commanding a premium for their products and services, strong brands can be key to great business performance.

Share

Get news by email