Petrol tax breaks announced yesterday come as car manufacturers continue to run press campaigns highlighting deals.
Audi holds an "open season" event offering deals on its Cabriolet models, with ads in The Daily Telegraph.
Mercedes-Benz advertises its business rental service in The Guardian, which also contains ads from Peugeot for its special edition Envy.
AVAAZ.org, an organisation set up to protest against the approved Murdoch NewsCorp takeover, takes out a full page in The Financial Times today. The group aims to rally support in forcing culture secretary Jeremy Hunt to refer the deal to the Competition commission.
The ad uses the tag line "stop the team Murdoch celebrations" over a mocked up image of Rupert Murdoch, David Cameron, Nick Clegg and Jeremy Hunt, dressed as football team mates.
BSkyB meanwhile continues its heavyweight press campaign that encourages readers to "switch for a fairytale deal" while also separately promoting James Cracknell's 'Toughest Race on Earth' trilogy. Ads run in The Daily Telegraph, The Independent, The Times, The Guardian and The Daily Mail.
Tesco manages to get an ad on to The Sun’s double page "cheer up Britain" montage of feel-good factors. The mocked-up image contains everything from kittens to cup cakes, meerkats, a Mini and the even the Queen. Tesco advertises Coca-cola alongside the spread.
Waitrose advertises a meal for two for £10 and promises "a night off for the pots and pans". Ads appear in The Daily Telegraph, The Independent and The Guardian.
M&S pictures its spring collection in The Daily Telegraph, The Times, the Daily Mail. The ads are part of a wider campaign featuring its new season fashion.
Asda’s George clothing brand also advertises its spring clothing range in The Daily Mail, The Daily Express and the Daily Mirror.
While NPower promises the cheapest "capped energy" in The Daily Telegraph and The Times.