Tesco advertises a "three for one" offer for Napolina pasta and Muller Rice under its "every little helps slogan". The ads appear in The Daily Express, the Daily Mirror and The Sun.
Sainsbury’s reduces its prices for Mother's Day gifts, advertising chocolates, cosmetics and wine in the Daily Mirror and The Daily Mail.
Meanwhile Morrisons tries to ease budget worries with £13 one-litre bottles of spirits, with a limit of three bottles per customer, with ads in The Sun, the Daily Mail and the Daily Mirror.
The Daily Mirror offers readers a cut-price option for summer holidays, with an eight-page pull-out detailing its "camping for 95p" offer. The Daily Mail meanwhile continues its family holidays for £20 offer.
The independent campaign 38 Degrees, which describing itself as "a community of over 650,000 UK citizens who think everyone should pay their fair share of tax", takes out a full page in The Independent and a quarter page in The Guardian.
The ad portrays Chancellor George Osborne as the Artful Dodger and asks if he is taking appropriate action against businesses that avoid tax.
McDonalds takes out a full page in the Daily Mirror and The Sun resuming its Monopoly-themed on-pack games.
Argos offers a half-price deal on the new Nintendo 3DS when customers trade in their old DSi XL. The retailer advertises the offer in The Sun.
TK Maxx takes out an ad in The Times and The Guardian to tell readers it deals directly with designers so "savings go direct to you".
Paramount and Momentum advertises new film release 'Limitless' in the press after a teaser campaign across the London underground and online. Ads appear in The Daily Mail and The Independent.