IPC appoints head of mobile advertising

IPC has hired Mike Newcombe for the newly created role of director of mobile advertising.

IPC: blue fin London headquarters
IPC: blue fin London headquarters

Newcombe was formerly a mobile controller at Sky Digital Media, where he led the mobile sales operation for the past two years.

He has 10-years of experience in advertising sales, working across TV, cinema, outdoor, online and mobile.

At Sky Digital, Newcombe secured long-term sponsorships with a number of brands, including Sky's first launch partnership for the Sky Sports iPhone and iPad app.

In his new role Newcombe will be responsible for commercial solutions across IPC's mobile portfolio.

Sam Finlay, IPC Media's head of digital advertising, said: "At IPC we have built a fantastic offering for our audiences on mobile platforms which is growing rapidly every month.

"This newly created role gives commercial partners access to our brands across a range of disciplines on mobile devices. We are delighted that Mike has decided to join us at a time when someone of his calibre and experience is very much sought after in the market."  

Newcombe said: "I'm hugely excited to have the opportunity to help develop and commercialise IPC's mobile advertising offering at such a key time for the business.

"With the traditional print landscape utilising the mobile and tablet space ever more and mobile Internet consumption primed to only continue to rise, there's never been a better time to connect with IPC's premium digital audience in a truly 24/7 nature."

Newcombe, who last year won Most Effective Mobile Advertising Campaign of 2010 at EMMA (Effective Mobile Marketing Awards) for his work with Procter & Gamble, takes up his new role with immediate effect.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Twitter video: what marketers need to know

Twitter video: what marketers need to know

The roll-out of Twitter video is a positive move to further improve user experience, writes Andy Pringle, head of performance media, Performics UK, part of the ZenithOptimedia Group.

Share
'Too vague' Google forced to review data privacy policy

'Too vague' Google forced to review data privacy policy

The office of the Information Commissioner (ICO) has forced Google to review its privacy policy and improve the way it communicates to customers how it uses data.

Share
Tony Vickers service of thanksgiving on 23 February

Tony Vickers service of thanksgiving on 23 February

A service of thanksgiving for Tony Vickers, the former managing director of sales and marketing at BSkyB and sales chief at TV-am, will be held on Monday 23 February.

Share

Get news by email