Peugoet advertises on its electric car, the iOn, in The Independent, highlighting its efficiency and environmental credentials.
Mazda takes a more materialistic approach, telling readers of The Independent they can "have it all", by buying a car "and then some", picturing bags of shopping.
Volvo takes out a full page in The Guardian, declaring "there's more to life than a Volvo" and recommending buyers "celebrate individuality … without breaking the bank".
Honda meanwhile takes out a full page in The Daily Telegraph to promise "better fuel economy, whatever the journey holds".
The daily Mirror continues its tie up with William Hill offering a £1 bet. The Daily Express and the Daily Star offer a £5 bet with Coral. But The Sun raises the stakes with a £6 Ladbrokes bet.
Barclays pictures a bath filled with marbles in its latest creative to advertise investment in ISA accounts. The bank takes out a full page in The Times and The Daily Telegraph.
Homebase takes out a full page in The Times, The Sun, the Daily Mirror, the Daily Express and the Daily Mail to promote its half-price sale.