The judging panel, chaired by Thinkbox chief executive Tess Alps and drawn from the advertiser, broadcaster, creative and media agency communities, will decide the winners in six categories, as well as the Grand Prix.
The panel includes Glyn Butterworth, head of media at Barclaycard, and Will Kemble–Clarkson, senior brand manager at O2 UK, as well as Julia Jordan, executive director business and operations at media owner UKTV.
Agency execs involved in the judging include Greg Grimmer, partner at HMDG; Hamid Habib, head of strategy at ZenithOptimedia; Tim Allnutt, managing partner of MCHI; Andy Nairn, chief strategic officer, Dare; Nick Ashley, head of client leadership at Mindshare and Will Saunders, partner at comms agency Edwards Groom & Saunders.
The categories comprise best use of TV in an integrated campaign; best ongoing use of TV; best newcomer to TV; best use of sponsorship or content; best use of TV innovation, and best use of TV for response.
The winners in each of the six categories will receive £1,000-worth of vouchers from an electrical retailer, to be divided among those who deserve a share. The Grand Prix-winning agency will receive a 52-inch HD TV.
The awards are held in conjunction with Campaign and MediaWeek.co.uk and the judging will take place on Tuesday 10 May. The winners will be announced on Thursday 30 June at the restaurant and members' club, Sketch.