BT's Barry Louth named Sky's head of media planning

BSkyB has appointed Barry Louth, BT media strategist and former PHD media group manager, to the position of head of media planning, replacing Steve Beckett who has moved to be head of cycling, responsible for Sky's relationship with BCA and Team Sky.

BSkyB: appoints Barry Louth to the role of head of media planning
BSkyB: appoints Barry Louth to the role of head of media planning

Louth will be responsible for Sky's media planning, working alongside Sky's media agency, WPP-owned MediaCom. Sky spent £145.1m on media in 2010, according to Marketing's data published today (15 March), on the top advertisers of last year.

Louth will start his new role next Monday (21 March) and will report to Andrew Mortimer, director of media strategy and planning at BSkyB.

At BT, Louth was responsible for creating and delivering the company's integrated media strategy. BT spent £79.4m a year on media in 2010 and Louth was charged with defining the role for communications and identifying media partnerships.

At Omnicom media agency PHD from 1998 until 2006, Louth worked across a range of clients including O2, Guardian Media Group, TFL, ON digital and Lastminute.com.

Mortimer said: "As Sky further broadens its product offer, we are continuing to invest in our media strategy team and I'm delighted that we have managed to attract someone of Barry's calibre to this role.

"I look forward to working with him to make sure that we carry on identifying the best media opportunities for both the Sky brand and its products and services."

Earlier this month culture secretary Jeremy Hunt accepted News Corporation's undertakings to spin off Sky News, clearing the media company's way to buy the 60.9% of BSkyB that it does not already own. The proposal is now under consultation.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Six Nations 2016: Why it's never been easier to target rugby fans

Six Nations 2016: Why it's never been easier to target rugby fans

The success of the 2015 Rugby World Cup and the Six Nations coming to terrestrial commercial TV means it has never been a better time to target rugby fans, argues RadiumOne's Rupert Staines.

Share
UK Super Bowl fans on social media: Paddy Power and FA are most followed brands

UK Super Bowl fans on social media: Paddy Power and FA are most followed brands

Over half a million Twitter users in the UK now follow American football-related accounts. Starcount, the social media data analytics company, discovered what people, brands and other sports rank high among their interests.

Share
Campaign Viral Chart: Heinz Super Bowl ad in top spot

Campaign Viral Chart: Heinz Super Bowl ad in top spot

The Heinz ad featuring dogs dressed in hot dog costumes was the most-shared ad this week in a chart full of Super Bowl ads ahead of the big game on Sunday.

Share

Get news by email