BT's Barry Louth named Sky's head of media planning

BSkyB has appointed Barry Louth, BT media strategist and former PHD media group manager, to the position of head of media planning, replacing Steve Beckett who has moved to be head of cycling, responsible for Sky's relationship with BCA and Team Sky.

BSkyB: appoints Barry Louth to the role of head of media planning
BSkyB: appoints Barry Louth to the role of head of media planning

Louth will be responsible for Sky's media planning, working alongside Sky's media agency, WPP-owned MediaCom. Sky spent £145.1m on media in 2010, according to Marketing's data published today (15 March), on the top advertisers of last year.

Louth will start his new role next Monday (21 March) and will report to Andrew Mortimer, director of media strategy and planning at BSkyB.

At BT, Louth was responsible for creating and delivering the company's integrated media strategy. BT spent £79.4m a year on media in 2010 and Louth was charged with defining the role for communications and identifying media partnerships.

At Omnicom media agency PHD from 1998 until 2006, Louth worked across a range of clients including O2, Guardian Media Group, TFL, ON digital and Lastminute.com.

Mortimer said: "As Sky further broadens its product offer, we are continuing to invest in our media strategy team and I'm delighted that we have managed to attract someone of Barry's calibre to this role.

"I look forward to working with him to make sure that we carry on identifying the best media opportunities for both the Sky brand and its products and services."

Earlier this month culture secretary Jeremy Hunt accepted News Corporation's undertakings to spin off Sky News, clearing the media company's way to buy the 60.9% of BSkyB that it does not already own. The proposal is now under consultation.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Rajar Q2 2014: Heart rebrand helps reach increase 20%

Rajar Q2 2014: Heart rebrand helps reach increase 20%

The expansion of the Heart brand reaped dividends for Global Radio in the second quarter as the network reached 9.07 million listeners a week, an increase of 20.4 per cent year on year.

Share
The Q2 Rajars show a high point for good old talk radio

The Q2 Rajars show a high point for good old talk radio

Today's Q2 Rajar results highlight several success stories for commercial and public radio, not least the popularity of talk radio, says Michael Williamson, head of radio, Amplifi at Carat.

Share
Richard Dunmall: 'It's a good day for the future of the radio industry'

Richard Dunmall: 'It's a good day for the future of the radio industry'

On the day Rajar results show that 36.8% of radio listening in the UK is now happening via a digital device, Bauer Media's group managing director of advertising, Richard Dunmall believes its time to celebrate.

Share

Get news by email