Paper Round (15 March) - Which clients are advertising in the national press?

Sport takes a leading role in today's national papers, which feature extensive coverage of the Cheltenham Festival and the Olympics, as the Games' marketing strategy gathers pace.

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The majority of the papers include a Cheltenham pull-out with both The Sun and the Daily Express tying up with bookies. The Sun offer readers a £6 bet with Ladbrokes on its cover while the Daily Express offers a £3 bet with Coral.

The Daily Mail offers the chance to win a £250 bet at Cheltenham, and a guide to the festival accompanies with The Times.

The Daily Telegraph meanwhile promotes a guide to buying tickets for the Olympic Games on its cover. Editorial coverage of the unveiling of a 500-day count-down clock in London also features in today's papers.

The Independent carries a cover ad and a double-page spread for the Games, advertising tickets and highlighting Lloyds as a partner.

Sky takes out an ad in The Independent that asserts it is "behind British cycling". While also in The Independent, BMW compares its cars with an efficient runner, displaying its Olympics logo and partnership with the Games.

Coverage of the crisis in Japan continues in the papers with Save the Children issuing an emergency appeal for donations to help children in Japan. The ads appear across all of today's papers.

World Vision also appeals for help in The Daily Telegraph and The Independent.

Morrisons announces its "price crunch just got bigger" across the tabloids, while Tesco promises "over 1,000 new lower prices" in The Sun, the Daily Mirror and the Daily Express. Asda advertises its "big toiletries event" in the Daily Mirror.

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