Paper Round (15 March) - Which clients are advertising in the national press?

Sport takes a leading role in today's national papers, which feature extensive coverage of the Cheltenham Festival and the Olympics, as the Games' marketing strategy gathers pace.

  • The-Daily-Telegraph.jpg


  • The-Independent.jpg


  • Daily-Star.jpg


  • The-Guardian.jpg


  • The-Times.jpg


  • i.jpg


  • Daily-Express.jpg


  • Metro.jpg


  • Daily-mail.jpg



The majority of the papers include a Cheltenham pull-out with both The Sun and the Daily Express tying up with bookies. The Sun offer readers a £6 bet with Ladbrokes on its cover while the Daily Express offers a £3 bet with Coral.

The Daily Mail offers the chance to win a £250 bet at Cheltenham, and a guide to the festival accompanies with The Times.

The Daily Telegraph meanwhile promotes a guide to buying tickets for the Olympic Games on its cover. Editorial coverage of the unveiling of a 500-day count-down clock in London also features in today's papers.

The Independent carries a cover ad and a double-page spread for the Games, advertising tickets and highlighting Lloyds as a partner.

Sky takes out an ad in The Independent that asserts it is "behind British cycling". While also in The Independent, BMW compares its cars with an efficient runner, displaying its Olympics logo and partnership with the Games.

Coverage of the crisis in Japan continues in the papers with Save the Children issuing an emergency appeal for donations to help children in Japan. The ads appear across all of today's papers.

World Vision also appeals for help in The Daily Telegraph and The Independent.

Morrisons announces its "price crunch just got bigger" across the tabloids, while Tesco promises "over 1,000 new lower prices" in The Sun, the Daily Mirror and the Daily Express. Asda advertises its "big toiletries event" in the Daily Mirror.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs


Watch the first YouTube clip, nine years on

Watch the first YouTube clip, nine years on

This week marks the ninth anniversary of the first clip uploaded on YouTube, a 19-second video of YouTube co-founder Jawed Karim at the San Diego Zoo.

Yahoo hosts exclusive X-Men: Days of Future Past films

Yahoo hosts exclusive X-Men: Days of Future Past films

Yahoo has partnered with film distributor Twentieth Century Fox to create a global content hub on its Yahoo Movies platform for new release 'X-Men: Days of Future Past'.

My Media Week: Stuart Taylor

My Media Week: Stuart Taylor

This week, Stuart Taylor, chief executive, Kinetic UK, is inspired by the new tech coming to market and how wearables and smart cities will impact on OOH.


Get news by email